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PLBsearch: Growing with LinkedIn - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0858TN-EMarketingTeaching note for product M-0858Starting at €0.00
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Hamilton Won More Than Twitter - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0912TN-EMarketingTeaching note for product M-0912Starting at €0.00
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Starbucks's Loyalty Reigns - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0903TN-EMarketingTeaching note for product M-0903Starting at €0.00
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Pregnancy Pack: Branding with AdWords - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0875TN-EMarketingTeaching note for product M-0875Starting at €0.00
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Under Armour’s Willful Digital Moves - Teaching Note
Murray, Meghan; Saghian, MinaTeaching Note DARDEN-M-0910TN-EMarketingTeaching note for product M-0910Starting at €0.00
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nibblr: Subscription Snacking in a Digital Market - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0874TN-EMarketingTeaching note for product M-0874Starting at €0.00
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MilkMade Ice Cream: Running A Successful Crowdfunding Campaign - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0880TN-EMarketingTeaching note for product M-0880Starting at €0.00
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vineyard vines and The Brotherhood of the Traveling Pants - Teaching Note
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Teaching Note DARDEN-M-0909TN-EMarketingTeaching note for product M-0909Starting at €0.00
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Why Today's Business Leaders Must Be Innovators: The Importance of Creativity and Innovation in Maintaining Your Company's Competitive Edge
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8368BC-EIn today's global economy, corporations are under more pressure than ever to outperform competitors vying to take over their industries. How do some companies manage to trump the rest and seize the reins of an entire world market? The answer is actually quite simple-innovation. In this chapter, Jeff Dyer and Hal Gregersen team up with Clayton M. Christensen, author of the bestselling "The Innovator's Dilemma," to explain how innovation has become...Starting at €8.20
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Starbucks's Loyalty Reigns
Murray, MeghanCase DARDEN-M-0903-EMarketingBy July 2015, 20% of Starbucks's payments in the United States came through its mobile app. The company had created a tool to both drive loyalty and grow its customer base. No stranger to innovation, Starbucks was partnering with iTunes as early as 2007, earned its first mobile marketer of the year award by 2010, introduced its mobile app in 2011, and by 2015, 94% of Facebook users were either fans of Starbucks or friends with someone who was. Th...Starting at €8.20