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PLBsearch: Growing with LinkedIn - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0858TN-EMarketingTeaching note for product M-0858Starting at €0.00
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Hamilton Won More Than Twitter - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0912TN-EMarketingTeaching note for product M-0912Starting at €0.00
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Starbucks's Loyalty Reigns - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0903TN-EMarketingTeaching note for product M-0903Starting at €0.00
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Under Armour’s Willful Digital Moves - Teaching Note
Murray, Meghan; Saghian, MinaTeaching Note DARDEN-M-0910TN-EMarketingTeaching note for product M-0910Starting at €0.00
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Pregnancy Pack: Branding with AdWords - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0875TN-EMarketingTeaching note for product M-0875Starting at €0.00
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nibblr: Subscription Snacking in a Digital Market - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0874TN-EMarketingTeaching note for product M-0874Starting at €0.00
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MilkMade Ice Cream: Running A Successful Crowdfunding Campaign - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0880TN-EMarketingTeaching note for product M-0880Starting at €0.00
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vineyard vines and The Brotherhood of the Traveling Pants - Teaching Note
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Teaching Note DARDEN-M-0909TN-EMarketingTeaching note for product M-0909Starting at €0.00
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BBVA: una estrategia de comunicación diferente
Plaza, Salvador; Villoch, Ignacio; Pin Arboledas, José Ramón; Stein, GuidoCase M-1272Entrepreneurship, Knowledge and CommunicationEl departamento de comunicación del BBVA, comandado por Gregorio Panadero, decide apostar por el branded content como forma de expandir la imagen de la compañía. Iniciativas como dar nombre a competiciones deportivas (la Liga), patrocinio de competiciones deportivas de talla mundial (la NBA), la producción de una webserie o de una película resultarán ejemplos de lo que se ha hecho hasta ahora. Gregorio Panadero estaba contento con el desarrollo d...Starting at €8.20
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BBVA: A Different Communication Strategy
Plaza, Salvador; Villoch, Ignacio; Pin Arboledas, José Ramón; Stein, GuidoCase M-1272-EEntrepreneurship, Knowledge and CommunicationBBVA's communications department, led by Gregorio Panadero, decided to get involved with branded content as a way of spreading the company's image. Initiatives including lending its name to sports competitions (The League), sponsorship of world-class sports competitions (the NBA), and production of a web series and movie serve as examples to date. Gregorio Panadero was pleased with the development of this new way of communicating. However, at the...Starting at €8.20