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Exercise: Creating a Model of Consumer Behavior - Teaching Note
Whitler, Kimberly A.; Hammerle, JudeTeaching Note DARDEN-M-0893TN-EMarketingTeaching note for product M-0893Starting at €0.00
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Buick at a Crossroads: Building Brand Momentum - Teaching Note
Whitler, Kimberly A.; Yemen, GerryTeaching Note DARDEN-M-0907TN-EMarketingTeaching note for product M-0907Starting at €0.00
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A Strategic Marketing Plan to Successfully Deliver Your Professional Brand - Teaching Note
Whitler, Kimberly A.; Moore, Marian ChapmanTeaching Note DARDEN-M-0894TN-EMarketingTeaching note for product M-0894Starting at €0.00
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Branding the Master Brander (A): Positioning Procter & Gamble's Employer Brand -Teaching Note
Whitler, Kimberly A.Teaching Note DARDEN-M-1004TN-EMarketingTeaching Note for productStarting at €0.00
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Pause and Refresh: Rethinking Coca-Cola's Response to the Georgia Voting Reform Law - Teaching note
Whitler, Kimberly A.; Soltis, SteveTeaching Note DARDEN-M-1020TN-EMarketingTeaching note for product M-1020Starting at €0.00
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David's Bridal: Customer Relationship Management in the Digital Age - Teaching Note
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieTeaching Note DARDEN-M-0899TN-EMarketingTeaching note for product M-0899Starting at €0.00
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Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose - Teaching note
Whitler, Kimberly A.; Wooten, DavidTeaching Note DARDEN-M-1019TN-EMarketingTeaching note for product M-1019Starting at €0.00
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Teaching Note DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Starting at €0.00
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Brian Gursky: Using Social Media to Build an Athlete Brand in the Name, Image, Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Brown, KatherineTeaching Note DARDEN-M-1039TN-EMarketingTeaching Note for product M-1039Starting at €0.00
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Developing a Marketing Technology Blueprint
Whitler, Kimberly A.; Vaughan, Scott A.Technical Note DARDEN-M-0906-EMarketingThis note introduces the concept of a marketing technology blueprint (MarTech Blueprint), instructs students how to create one, and gives real-world examples of how a MarTech Blueprint might be used.Starting at €8.20