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Keroche (E): Considering Additional Capacity
Casadesus-Masanell, Ramon; Armerding, Pippa TubmanCase HBS-720394-EStrategyThis case describes Keroche's growth after entering the beer business in 2008. Although the company was operating at full capacity and not able to fulfill all of its orders, Tabitha Karanja had set a goal of growing Keroche's share of the Kenyan beer market from slightly over 1% to 20%. In 2010, Tabitha Karanja had invested US$2.5 million in a PET bottling line to increase capacity of Keroche's vodka drinks. However, in 2010, the government had p...Starting at €5.74
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When a Pandemic Hits: Treading H2O and the Possible Pox (E)
James, Erika Hayes; Clifton, Jason; Yemen, GerryCase DARDEN-OB-0944-ELeadership and People ManagementThis five-part case series, sold as a package, presents an opportunity for students to understand that leadership mindset is not going from crisis to crisis, but anticipating and shaping your organization. Through five case scenarios, students learn the need to recognize when there is a crisis situation, explore problems that often occur when issues are ignored, and take appropriate actions to remedy the situation. The (E) case is nine months aft...Starting at €5.74
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KITEA (E): IKEA's Opening Day
Casadesus-Masanell, Ramon; Yucaoglu, GamzeCase HBS-719422-EStrategyThe case opens in 2016 as Amine Benkirane, CEO of the furniture retailer KITEA, observes KITEA's dormant sales on the day IKEA opens its first store in Morocco. It then provides information on IKEA's Morocco store, as well as a detailed pricing comparison between IKEA products in Morocco and elsewhere and similar products sold by KITEA. The case then asks whether KITEA had any chance to compete with IKEA under the current circumstances, taking in...Starting at €5.74
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Airbus frente a Boeing (E): 2001
Casadesus-Masanell, RamonCase HBS-708S05Knowledge and CommunicationComplementa el caso (A). Para maximizar su eficacia, los casos de color deben imprimirse en color. Un resumen no está disponible para este producto.Starting at €5.74
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Airbus vs. Boeing: (A), (B), (C), (D), (E), and (F), Teaching Note
Casadesus-Masanell, Ramon; Voigt, Erich Alexander; Mitchell, JordanTeaching Note HBS-710405-EStrategyTeaching Note for [707447], [707448], [707449]. [707450], [707451], and [707452].Starting at €0.00
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Competir mediante modelos de negocio (C): Interdependencia, interacción táctica e interacción estratégica
Casadesus-Masanell, Ramon; Ricart Costa, Joan EnricCase HBS-711S24StrategyStarting at €5.74
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How to Design a Winning Business Model
Casadesus-Masanell, Ramon; Ricart, Joan E.Article HBS-R1101G-EStrategyMost executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common mistake, the authors' studies show, is enterprises' unwavering focus on creating innovative models and evaluating their efficacy in standalone fashion-just as engineers test new technologies or products. However, the success or failure of a company's business model depends largely on how it interact...Starting at €8.20
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Jumia Nigeria: from Retail to Marketplace (B)
Casadesus-Masanell, Ramon; Arora, NamrataCase HBS-718432-EStrategyThis follow up case study explores the ramifications of Jumia's decision to move from a retail led to a markplace business model for its e-commerce platform. The case visits the company's successes as well as its many failures when adopting this vendor-led strategy. It also considers Jumia's options going forward- should it return to the retail-led model or develop a hybrid alternative?Starting at €5.74
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When a Pandemic Hits: Treading H2O and the Possible Pox (B)
James, Erika Hayes; Clifton, Jason; Yemen, GerryCase DARDEN-OB-0941-ELeadership and People ManagementThis five-case series, sold as a package, presents an opportunity for students to understand that leadership mindset is not going from crisis to crisis, but anticipating and shaping your organization. Through four case scenarios, students learn the need to recognize when there is a crisis situation, explore problems that often occur when issues are ignored, and take appropriate actions to remedy the situation. In the (B) case, one month has elaps...Starting at €5.74
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Jumia Nigeria: from Retail to Marketplace
Casadesus-Masanell, Ramon; Arora, NamrataCase HBS-718401-EStrategyFounded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria's oil-based economy. By 2016, however, Jumia's growth had begun to taper, hindered by plummeting oil prices, the subsequent economic downturn, and the pressure of Nigeria's limited retail ecosystem. In ad...Starting at €8.20