This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Advanced Laser Clinics (C)
Clawson, James G.; Ryan, ElizabethCase DARDEN-OB-0888-ELeadership and People ManagementHow do you tell one of your direct reports that she stinks? This case explores the dynamics behind having difficult conversations, and giving and receiving feedback. It is designed to illustrate the negative effects that can result after a difficult conversation and ways to reduce the risk of adverse consequences. The case also touches on relationships in the workplace and the correlation they have to the bottom line. In the A case students have ...Starting at €5.74
-
Wheaties: Reinvigorating an Iconic Brand (C)
Moore, Marian Chapman; Weinberg, Adam; Tang, JeffCase DARDEN-M-0830-EMarketingThe results were not promising following the initial campaign and launch of Wheaties FUEL as sales dipped five months after it had been put on store shelves. Still there was a 96% incremental gain in sales of the original Wheaties, and many of its new consumers were younger than usual. Based on the initial feedback, the team began using a lighter tone in its messaging, and continued to monitor, learn, and optimize the product and the campaign.Starting at €5.74
-
Advanced Laser Clinics (A), (B), (C), (D), and (E) - Teaching Note
Clawson, James G.; Ryan, ElizabethTeaching Note DARDEN-OB-0886TN-ELeadership and People ManagementTeaching note for product OB-0886Starting at €0.00
-
Brooke Correll and Clos Du Val: Adventures in Napa Valley (C)
Moore, Marian Chapman; Glinska, GosiaCase DARDEN-M-0749-EMarketingIn this three-part case, an established winery’s first marketing director is charged with reviving the once-hot brand. Cofounded by an expert winemaker with ties to the famous Château Lafite-Rothschild, Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its ...Starting at €5.74
-
Wheaties: Reinvigorating an Iconic Brand (A), (B), and (C) - Teaching Note
Moore, Marian Chapman; Weinberg, AdamTeaching Note DARDEN-M-0828TN-EMarketingTeaching note for product M-0828Starting at €0.00
-
Philip Morris USA: Life After the Master Settlement Agreement (A)
Moore, Marian Chapman; Wicks, Andrew C.; Powell, Elizabeth A.; Correll, BrookeCase DARDEN-S-0157-EStrategyWhen Philip Morris USA (PMUSA) president and CEO Michael Symanczyk took office in 1997, he began to re-envision how to take his company forward in the midst of public outrage over the negative health consequences related to smoking, especially among youth. The case reviews the social and economic history of tobacco and smoking in the United States and provides context surrounding the crisis related to the Master Settlement Agreement (MSA) between...Starting at €8.20
-
Brooke Correll and Clos Du Val: Adventures in Napa Valley (A) and (B) (Condensed)
Moore, Marian ChapmanCase DARDEN-M-0788-EMarketingAn established winery’s first marketing director is charged with reviving the once-hot brand. Cofounded by an expert winemaker with ties to the famous Château Lafite-Rothschild, Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? A teaching note is available to verified faculty that covers ...Starting at €5.74
-
Advanced Laser Clinics (E)
Clawson, James G.; Ryan, ElizabethCase DARDEN-OB-0890-ELeadership and People ManagementHow do you tell one of your direct reports that she stinks? This case explores the dynamics behind having difficult conversations, and giving and receiving feedback. It is designed to illustrate the negative effects that can result after a difficult conversation and ways to reduce the risk of adverse consequences. The case also touches on relationships in the workplace and the correlation they have to the bottom line. In the A case students have ...Starting at €5.74
-
Advanced Laser Clinics (D)
Clawson, James G.; Ryan, ElizabethCase DARDEN-OB-0889-ELeadership and People ManagementHow do you tell one of your direct reports that she stinks? This case explores the dynamics behind having difficult conversations, and giving and receiving feedback. It is designed to illustrate the negative effects that can result after a difficult conversation and ways to reduce the risk of adverse consequences. The case also touches on relationships in the workplace and the correlation they have to the bottom line. In the A case students have ...Starting at €5.74
-
Advanced Laser Clinics (A)
Clawson, James G.; Ryan, ElizabethCase DARDEN-OB-0886-ELeadership and People ManagementHow do you tell one of your direct reports that she stinks? This case explores the dynamics behind having difficult conversations, and giving and receiving feedback. It is designed to illustrate the negative effects that can result after a difficult conversation and ways to reduce the risk of adverse consequences. The case also touches on relationships in the workplace and the correlation they have to the bottom line. In the A case students have ...Starting at €8.20