This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
The Tourism Time Bomb (Spanish version)
Nunes, Paul F.; Spelman, MarkArticle HBS-F0804AEconomicsThe number of international tourist visits will more than double in the next dozen years. As demand for access to hot spots outpaces capacity, some companies will profit by creating destinations. And all businesses will need to adopt strategies for claiming - or avoiding - prime turf.Starting at €8.20
-
Found in Translation (Spanish version)
Nunes, Paul F.; Dull, StephenArticle HBS-F0405BMarketingCompanies struggling to rejuvenate tired brands may want to look east. SoBe beverages, Nissan, and others are exploiting Westerners' fascination with products that are--or merely seem--Asian.Starting at €8.20
-
The Tourism Time Bomb
Nunes, Paul F.; Spelman, MarkArticle HBS-F0804A-EEconomicsThe number of international tourist visits will more than double in the next dozen years. As demand for access to hot spots outpaces capacity, some companies will profit by creating destinations. And all businesses will need to adopt strategies for claiming - or avoiding - prime turf.Starting at €8.20
-
Big-Bang Disruption
Downes, Larry; Nunes, Paul F.Article HBS-R1303B-EStrategyIn recent years a new--disquieting--form of disruptive innovation has emerged. It doesn't follow Clayton Christensen's classic model, entering the market as a cheap substitute to a high-end product and then gradually increasing in quality and moving up the customer chain. Instead, the innovation beats incumbents on both price and quality right from the start and quickly sweeps through every customer segment. This kind of "big bang" disruption can...Starting at €8.20
-
Customer Has Escaped (Spanish version)
Nunes, Paul F.; Cespedes, Frank V.Article HBS-R0311GMarketingEvery company makes choices about the channels it will use to go to market. For instance, traditionally, customer demographics guided the decision to sell through a discount superstore or a pricey boutique. It was a fair assumption that certain customer types were held captive by certain channels. The problem, the authors say, is that today's customers have become unfettered. As their channel options have proliferated, they've come to recognize t...Starting at €8.20
-
Can Knockoffs Knock Out Your Business (HBR Case Study)
Nunes, Paul F.; Mulani, Narendra P.Article HBS-R0810X-EMarketingFor teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is Reprint R0810Z. The complete case study and commentary is Reprint R0810A. Ruffin CEO Bill Bronson is on a mission. Counterfeits of his company's adventure gear and clothing are on the rise, and Bronson is hell-bent on stopping them. He has hired top-notch investigators to track down the criminals, invested in technology that will help distin...Starting at €8.20
-
Can Knockoffs Knock Out Your Business? (HBR Case Study and Commentary)
Nunes, Paul F.; Mulani, Narendra P.Article HBS-R0810A-EMarketingThis HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only, reprint R0810X, and commentary-only, reprint R0810Z. Ruffin CEO Bill Bronson is on a mission. Counterfeits of his company's adventure gear and clothing are on the rise, and Bronson is hell-bent on stopping them. He has hired top-notch investigators to track down the criminals, invested in tec...Starting at €8.20
-
Can Knockoffs Knock Out Your Business (Commentary for HBR Case Study)
Nunes, Paul F.; Mulani, Narendra P.Article HBS-R0810Z-EMarketingFor teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is Reprint R0810X. The complete case study and commentary is Reprint R0810A. Ruffin CEO Bill Bronson is on a mission. Counterfeits of his company's adventure gear and clothing are on the rise, and Bronson is hell-bent on stopping them. He has hired top-notch investigators to track down the criminals, invested in technology that will help distin...Starting at €8.20
-
El caso HBR: Pueden las falsificaciones destruir su negocio
Nunes, Paul F.; Mulani, Narendra P.Article HBS-R0810AMarketingEste estudio de caso HBR incluye tanto el caso y el comentario. Para la enseñanza de los propósitos, esta reimpresión también está disponible en otras dos versiones: estudio de caso de sólo, reimpresión R0810X, y el comentario de sólo, reimpresión R0810Z. Ruffin CEO Bill Bronson está en una misión. Las falsificaciones de los artes de la aventura de su compañía y la ropa están en aumento, y Bronson está empeñado en detener ellos. Se ha contratado ...Starting at €8.20
-
Chief Strategy Officer
Breene, R. Timothy S.; Nunes, Paul F.; Shill, Walter E.Article HBS-R0710D-ELeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. They're nominally and ultimately responsible for strategy, but today's CEOs have less and less time to devote to it. As a result, CEOs are appointing "chief strategy officers" (CSOs)--executives specifically tasked with creating, communicating, executing, and susta...Starting at €8.20