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Creatividad e innovación. Cómo fomentarlas
Wilkinson, Helen; Cardona Soriano, PabloTechnical Note DPON-54Leadership and People ManagementEsta nota técnica tiene como objetivo ayudar al desarrollo personal de la competencia directiva de creatividad. Una empresa no es creativa e innovadora de por sí, como ente abstracto. Si lo es, es porque las personas que la integran son creativas. Ahora bien, el talento creativo ¿es sólo propiedad de unos pocos privilegiados o cualquier ser humano puede desarrollarlo? El talento se compone de actitud y aptitud, es decir, de predisposición y capac...Starting at €8.20
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El propósito de Makonsa (E)
Almandoz, John; Cardona Soriano, Pablo; Chinchilla, Nuria; Rey, CarlosCase DPO-772Leadership and People ManagementEste ejercicio sirve para aprender a utilizar la dirección por objetivos y misiones como metodología de implantación de la misión en la empresa. Los participantes se dividen en cuatro equipos, que representan cuatro departamentos básicos de la empresa. Cada equipo tiene que desarrollar las misiones participadas, los indicadores y los objetivos para contribuir a la misión de la empresa. Este caso está basado en "La misión de Makonsa (B)" , DPO-429...Starting at €5.74
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
Avery, Jill; Israeli, Ayelet; von Maur, EmmaCase HBS-521070-EMarketingTHE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women's fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. When a woman downloaded THE YES app, she embarked upon an interactive shopping journey that leveraged a fun, easy, gamified user experience ...Starting at €8.20
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THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI), Teaching Note
Israeli, Ayelet; Avery, JillTeaching Note HBS-521097-EMarketingTeaching note for case 521070.Starting at €0.00
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Coaching at Banco Azucarero de Cali (A) and (B) - Teaching Note
Susaeta Erburu, Lourdes; Cardona Soriano, Pablo; Pin Arboledas, José RamónTeaching Note DPOT-8-ELeadership and People ManagementNote prepared as an aid to instructors in the classroom use of cases DPO-34-E and DPO-35-E, Coaching at Banco Azucarero de Cali (A) and (B).Starting at €0.00
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Away: Scaling a DTC Travel Brand
Avery, Jill; Fuller, Joseph B.Case HBS-520051-EMarketingAway, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three decisions face the founders. Should Away continue to invest in driving growth in suitcases and other travel bags or was it time to begin to expand into other adjacent travel categor...Starting at €8.20
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"Coaching" at Banco Ganadero-BBVA (A)
Pin Arboledas, José Ramón; Cardona Soriano, Pablo; Susaeta Erburu, Lourdes; Serrano, GermánCase DPO-143-ELeadership and People ManagementMerged and revised version of cases DPO-34-E and DPO-35-E Coaching at Banco Azucarero de Cali (BAC) (A and B). DPO-34 This case presents two complementary themes: the management by competencies interview and management coaching. The case is set in a bank. In case (A) the area director undergoes his first 180º evaluation, and has to make a self-assessment. His results and the pasive role of his own coach are discussed. DPO-35 In Case (B), the ar...Starting at €8.20
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Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
Avery, Jill; Israeli, AyeletCase HBS-519011-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating changes to them that will allow th...Starting at €8.20
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The Purpose of Makon USA (A)
Cardona Soriano, Pablo; Chinchilla, Nuria; Rey, Carlos; John AlmandozCase DPO-746-ELeadership and People ManagementThis case focuses on implementing a purpose and missions-based management approach in order to change a company's culture and boost performance. A new general manager has taken charge of Makon USA, a company that produces and markets machinery for the construction industry. The Management Committee is tasked with overseeing the development of the purpose and missions of the company's three departments (sales, technical and production) and two sup...Starting at €8.20
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The Purpose of Makon USA (B)
Cardona Soriano, Pablo; Chinchilla, Nuria; Rey, CarlosCase DPO-747-ELeadership and People ManagementThis case focuses on implementing a purpose and missions-based management approach in order to change a company's culture and boost performance. A new general manager has taken charge of Makon USA, a company that produces and markets machinery for the construction industry. The Management Committee is tasked with overseeing the development of the purpose and missions of the company's three departments (sales, technical and production) and two sup...Starting at €5.74