This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
elBulli: The Taste of Innovation, Teaching Note
Norton, Michael I.; Villanueva, Julian; Wathieu, LucTeaching Note HBS-509055-EMarketingTeaching Note for [509015].Starting at €0.00
-
Evaluating and developing management competencies (Portuguese Version, Brazil)
Cardona Soriano, Pablo; Chinchilla Albiol, NuriaTechnical Note FHN-320-PBLeadership and People ManagementThis technical note presents the different kinds of management competencies (strategic and intrategic) and personnel efficiency, as well as how to develop them. Management competencies are tools for cultural change.Starting at €8.20
-
Trust in Boss-Subordinate Relationships (Portuguese Version, Brazil)
Elola, Aitziber; Cardona Soriano, PabloTechnical Note DPON-12-PBLeadership and People ManagementThis note explains how trust between bosses and subordinates is gained and lost. It annalyzes the personal factors and key forms of behaviour that result in trust. It also explains the impact of trust on bosses' power and authority.Starting at €8.20
-
Trust in Boss-Subordinate Relationships
Elola, Aitziber; Cardona Soriano, PabloTechnical Note DPON-12-ELeadership and People ManagementThis note explains how trust between bosses and subordinates is gained and lost. It annalyzes the personal factors and key forms of behaviour that result in trust. It also explains the impact of trust on bosses' power and authority.Starting at €8.20
-
Distribución
Villanueva, Julian; Iniesta, Francisco; Muñoz-Cobo D.Technical Note MN-368MarketingAl lanzar un nuevo producto al mercado o cuando se está diseñando el plan comercial, la estrategia de distribución es de vital importancia. Los entornos cambian al aparecer nuevos competidores, nuevos canales o nuevas demandas de los consumidores. En esta nota se analizan las tendencias en los canales de distribución, las cuestiones a tener en cuenta en su diseño y, finalmente, la gestión.Starting at €8.20
-
Las claves de la motivación en el trabajo
Espejo, Alvaro; Cardona Soriano, PabloTechnical Note DPON-10Leadership and People ManagementEsta nota técnica resume las distintas teorías de la motivación en el trabajo encuadrándolas en tres tipos de teorías: las de contenido, las de procesos y las de consecuencias. También propone una teoría nueva basada en consecuencias (OBT), que es una reformulación de la teoría de motivación de Juan A. Pérez-López.Starting at €8.20
-
La anatomía de la difusión
Sánchez, H.; Villanueva, Julian; Nueno, José LuisTechnical Note MN-349MarketingIntroducimos en esta nota la teoría de la difusión de la innovación, a través del enfoque de diferentes curvas de difusión. Explicamos cómo esas formas (y por tanto el resultado de la velocidad de la difusión) dependen de factores relacionados con los productos (ventaja relativa, compatibilidad, complejidad, facilidad de prueba, observabilidad, y riesgo) y del boca en boca generado desde los innovadores hacia los imitadores. Explicando cómo estos...Starting at €8.20
-
Capacity for Change
Wilkinson, Helen; Cardona Soriano, PabloTechnical Note DPON-55-ELeadership and People ManagementThis technical note offers help for developing the management competence of capacity for change. We live in fast-moving times. Change is not waiting to happen; it is going on all the time, without stopping. For organizations, change is not a luxury, but a vital necessity. Companies must be capable of leading the way and implementing change. To do that they need to have a long-term vision and a clear strategy. And they need to have agents of chang...Starting at €8.20
-
Mercadona Tech: Separating the shower from the bathtub - Teaching note
Villanueva, Julian; Ferrándiz, LuisTeaching Note MT-61-EInformation Technologies, Marketing, Service and Operations ManagementIn May 2022, Mercadona, along with its e-commerce division, was looking for ways to continue growing. They had developed what was probably the only profitable online supermarket in Spain up to the moment. The hive logistics model was operating in just three cities: Valencia, Madrid, and Barcelona. After six years, the time had come to expand domestically. Mercadona invoiced 510 million euros in e-commerce, but half of those sales (263 million eur...Starting at €0.00
-
SAP's Transformation from a Product to a Service Provider: The Business Transformation Academy
Fischer, Marco; Reiche, Sebastian; Cardona Soriano, PabloCase DPO-215-ELeadership and People ManagementThe case discusses the strategic talent and stakeholder management issues that SAP faces as it transforms itself into a service provider. In 2000, SAP first decides to establish business consulting to assist customers in implementing software solutions. After long and controversial discussions about the core competencies of SAP, the company finally sets up a unit on Business Transformation Services that aims to support companies to successfully t...Starting at €8.20