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The Renault KWID: Disrupting India's Hatchback Market - Teaching Note
Jones Mathew; Banasree Dey; Sandeep PuriTeaching Note IVEY-8B17A023-EMarketing, StrategyTeaching note for product 9B17A023.Starting at €0.00
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B9 Beverages: From Start-Up to Scale-Up - Teaching Note
Sandeep Puri; Shalki Goel; Sanchita Krishna; Babak Hayati; Rakesh SinghTeaching Note IVEY-8B19A008-EMarketingTeaching note for product 9B19A008.Starting at €0.00
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Big Boss Cement Stirs Up Industry Competition in the Philippines - Teaching Note
Shweta Pandey; Sandeep Puri; Babak HayatiTeaching Note IVEY-8B18A055-EMarketingTeaching note for product 9B18A055.Starting at €0.00
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Evaluating and developing management competencies (Portuguese Version, Brazil)
Cardona Soriano, Pablo; Chinchilla Albiol, NuriaTechnical Note FHN-320-PBLeadership and People ManagementThis technical note presents the different kinds of management competencies (strategic and intrategic) and personnel efficiency, as well as how to develop them. Management competencies are tools for cultural change.Starting at €8.20
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Trust in Boss-Subordinate Relationships (Portuguese Version, Brazil)
Elola, Aitziber; Cardona Soriano, PabloTechnical Note DPON-12-PBLeadership and People ManagementThis note explains how trust between bosses and subordinates is gained and lost. It annalyzes the personal factors and key forms of behaviour that result in trust. It also explains the impact of trust on bosses' power and authority.Starting at €8.20
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Trust in Boss-Subordinate Relationships
Elola, Aitziber; Cardona Soriano, PabloTechnical Note DPON-12-ELeadership and People ManagementThis note explains how trust between bosses and subordinates is gained and lost. It annalyzes the personal factors and key forms of behaviour that result in trust. It also explains the impact of trust on bosses' power and authority.Starting at €8.20
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Las claves de la motivación en el trabajo
Espejo, Alvaro; Cardona Soriano, PabloTechnical Note DPON-10Leadership and People ManagementEsta nota técnica resume las distintas teorías de la motivación en el trabajo encuadrándolas en tres tipos de teorías: las de contenido, las de procesos y las de consecuencias. También propone una teoría nueva basada en consecuencias (OBT), que es una reformulación de la teoría de motivación de Juan A. Pérez-López.Starting at €8.20
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Tiktauli de Corps: A Branding Dilemma
Jones Mathew; Banasree Dey; Sandeep PuriCase IVEY-9B18A066-EEntrepreneurship, MarketingIn July 2018, the chief executive officer of Tiktauli De Corps (TDC) was thinking about the branding strategy of the company. Founded in India in August 2012 as a casual wear apparel brand, TDC had grown rapidly. The company featured three main business lStarting at €8.20
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Capacity for Change
Wilkinson, Helen; Cardona Soriano, PabloTechnical Note DPON-55-ELeadership and People ManagementThis technical note offers help for developing the management competence of capacity for change. We live in fast-moving times. Change is not waiting to happen; it is going on all the time, without stopping. For organizations, change is not a luxury, but a vital necessity. Companies must be capable of leading the way and implementing change. To do that they need to have a long-term vision and a clear strategy. And they need to have agents of chang...Starting at €8.20
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Hindustan Unilever Mulls Over E-grocery Market Option (Spanish version)
Sandeep Puri; Manjusha Subramanian; Abhinav GrandhiCase IVEY-9B15AS054Marketing, StrategyThe prospect of online grocery (e-grocery) shopping has generated a substantial amount of interest. Many fast-moving consumer goods companies have entered this potential market, and Hindustan Unilever Limited (HUL) is contemplating building its own e-grocery platform. However, e-grocery firms have yet to develop a business model that can consistently deliver profits while also creating value for customers. HUL needs to assess the potential barrie...Starting at €8.20