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DIA CINA (A): La strategia digitale; Oltre l'e commerce
Rodríguez Bouzo, S.; Audicana Arcas, J.Case IIST-PI-171-I-ITService and Operations ManagementIl caso racconta l'avventura del discount spagnolo leader in un mercato "mutevole a rotta di collo", dove la vendita online di prodotti di consumo sfiora già il 13%, grazie all'ascesa dei social network e allo sviluppo di acquisti e pagamenti tramite mobile telefoni. Con quasi 400 supermercati a Shanghai e una quota di mercato ridotta, DIA TIAN TIAN (filiale cinese di DIA) opta per una strategia indipendente dalla casa madre spagnola, aderendo a ...Starting at €8.20
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Makro Omnicanalidad en acción
Audicana Arcas, J.; Martínez Jiménez, M.Case IIST-PI-237Innovation and ChangeMakro España (filial en este país del grupo Metro), una empresa distribuidora centrada en el servicio al canal Horeca (Hoteles, restaurantes, cafeterías). Después de años de un crecimiento estable pero exiguo, y tras superar una pandemia que obligó a sus clientes a permanecer sin actividad trazan en 2022 una ambiciosa estrategia: duplicar su facturación y alcanzar los 3.000 millones de euros para el final de la década. Han descubierto que sus cli...Starting at €8.20
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Makro. The omnichannel strategy in acction
Audicana Arcas, J.; Martínez Jiménez, M.Case IIST-PI-237-E-EService and Operations ManagementMakro Spain (a subsidiary of the Metro group in this country) is a distribution company focused on servicing the Horeca channel (hotels, restaurants, cafes). After years of stable albeit meager growth and after overcoming a pandemic that forced the company’s customers to remain out of business, the company has an ambitious strategy for 2022: doubling turnover and reaching 3 billion EUR by the end of the decade. MAKRO has discovered that omnichann...Starting at €8.20
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Alibaba Group: Un ecosistema al servicio de la digitalización global. Nota del instructor
Audicana Arcas, J.; Martínez Jiménez, M.Teaching Note IIST-PITN-211Service and Operations ManagementALIBABA era en 2020 la empresa de tecnología más poderosos de China y una de las principales del planeta. Su objetivo era facilitar los negocios en cualquier lugar del mundo, mediante la creación de un ecosistema donde cada empresa tenía libertad para fijar su estrategia. Su apuesta por España, cabeza de puente para Europa, se encontraba en sus años de despegue en un momento convulso tanto por las tensiones comerciales internacionales como por la...Starting at €0.00
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Evaluating and developing management competencies (Portuguese Version, Brazil)
Cardona Soriano, Pablo; Chinchilla Albiol, NuriaTechnical Note FHN-320-PBLeadership and People ManagementThis technical note presents the different kinds of management competencies (strategic and intrategic) and personnel efficiency, as well as how to develop them. Management competencies are tools for cultural change.Starting at €8.20
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Trust in Boss-Subordinate Relationships (Portuguese Version, Brazil)
Elola, Aitziber; Cardona Soriano, PabloTechnical Note DPON-12-PBLeadership and People ManagementThis note explains how trust between bosses and subordinates is gained and lost. It annalyzes the personal factors and key forms of behaviour that result in trust. It also explains the impact of trust on bosses' power and authority.Starting at €8.20
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Trust in Boss-Subordinate Relationships
Elola, Aitziber; Cardona Soriano, PabloTechnical Note DPON-12-ELeadership and People ManagementThis note explains how trust between bosses and subordinates is gained and lost. It annalyzes the personal factors and key forms of behaviour that result in trust. It also explains the impact of trust on bosses' power and authority.Starting at €8.20
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Las claves de la motivación en el trabajo
Espejo, Alvaro; Cardona Soriano, PabloTechnical Note DPON-10Leadership and People ManagementEsta nota técnica resume las distintas teorías de la motivación en el trabajo encuadrándolas en tres tipos de teorías: las de contenido, las de procesos y las de consecuencias. También propone una teoría nueva basada en consecuencias (OBT), que es una reformulación de la teoría de motivación de Juan A. Pérez-López.Starting at €8.20
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Capacity for Change
Wilkinson, Helen; Cardona Soriano, PabloTechnical Note DPON-55-ELeadership and People ManagementThis technical note offers help for developing the management competence of capacity for change. We live in fast-moving times. Change is not waiting to happen; it is going on all the time, without stopping. For organizations, change is not a luxury, but a vital necessity. Companies must be capable of leading the way and implementing change. To do that they need to have a long-term vision and a clear strategy. And they need to have agents of chang...Starting at €8.20
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SAP's Transformation from a Product to a Service Provider: The Business Transformation Academy
Fischer, Marco; Reiche, Sebastian; Cardona Soriano, PabloCase DPO-215-ELeadership and People ManagementThe case discusses the strategic talent and stakeholder management issues that SAP faces as it transforms itself into a service provider. In 2000, SAP first decides to establish business consulting to assist customers in implementing software solutions. After long and controversial discussions about the core competencies of SAP, the company finally sets up a unit on Business Transformation Services that aims to support companies to successfully t...Starting at €8.20