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Eurofragance: Tapping Into the Halal Market
Abdel Samad, Wissam; Ribera, AlbertoCase SM-1575-EBusiness Ethics and Corporate Social Responsibility, Marketing, StrategyEurofragance is a family-owned company specializing in fragrances and flavors for perfumery, personal hygiene and food. About 80% of its production is exported, reaching customers in over 40 countries and leading to the opening of subsidiaries in seven emerging markets. This case study focuses on the flavors division. At the start of its activity in Indonesia and Malaysia, the company met with strict regulations on product certification requireme...Starting at €8.20
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God is Brazilian: Turning Alcohol Into Fuel (French Version)
Giordano, Paola; Sanchez, Felix; Rahnema Alavi, AhmadCase SM-1654-FRDecision Analysis, Innovation and Change, StrategyIn September 1979, while Brazil is treading the uncertain and dangerous waters of an oil crisis that has exacerbated the country's balance of payment, Mario Garnero, the president of the National Association of Automotive Vehicle Manufacturers (ANFAVEA), is desperately looking for an escape to avoid the imminent threat of gasoline rationing and to contain the oil dependency of his country. The idea of developing a local ethanol industry and to pr...Starting at €8.20
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God is Brazilian: Turning Alcohol into Fuel
Giordano, Paola; Sanchez, Felix; Rahnema Alavi, AhmadCase SM-1654-EDecision Analysis, Innovation and Change, StrategyIn September 1979, while Brazil is treading the uncertain and dangerous waters of an oil crisis that has exacerbated the country's balance of payment, Mario Garnero, the president of the National Association of Automotive Vehicle Manufacturers (ANFAVEA), is desperately looking for an escape to avoid the imminent threat of gasoline rationing and to contain the oil dependency of his country. The idea of developing a local ethanol industry and to p...Starting at €8.20