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Eurofragance: Tapping Into the Halal Market
Abdel Samad, Wissam; Ribera, AlbertoCase SM-1575-EBusiness Ethics and Corporate Social Responsibility, Marketing, StrategyEurofragance is a family-owned company specializing in fragrances and flavors for perfumery, personal hygiene and food. About 80% of its production is exported, reaching customers in over 40 countries and leading to the opening of subsidiaries in seven emerging markets. This case study focuses on the flavors division. At the start of its activity in Indonesia and Malaysia, the company met with strict regulations on product certification requireme...Starting at €8.20
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Marco Arcelli at ENEL (A)
Ferraro, Fabrizio; Bassignana, PaoloCase SM-1568-EInnovation and Change, StrategyMarco Arcelli at ENEL (A) follows the acquisition and integration of Slovenské Elektrárne, the dominant power producer in Slovakia by the Italian company ENEL. The case adopts the perspective of Marco Arcelli, the general manager who took the helm of Slovenské Elektrárne, and can be used to discuss the challenges of successfully managing acquisitions in an international context.Starting at €8.20
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Marco Arcelli at Enel (B)
Ferraro, Fabrizio; Bassignana, PaoloCase SM-1569-EInnovation and Change, StrategyMarco Arcelli at ENEL (B) follows the acquisition and integration of Slovenské Elektrárne, the dominant power producer in Slovakia by the Italian company ENEL. This case (B) analyzes the choices Marco Arcelli made in the integration of Slovenské Elektrárne, and provides an update to ENEL's situation in 2010.Starting at €5.74