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Servicio o beneficio: ¿qué lógica aplicar?
Almandoz Rios, JohnArticle ART-2312Finance, Leadership and People ManagementTodas las organizaciones tienen algún tipo de lógica institucional que define lo que se da por supuesto o qué comportamiento es el correcto en una determinada situación. En la mayoría de bancos suele ser la maximización del beneficio, una lógica que atiende los intereses de los accionistas pero que llevada al extremo puede tener consecuencias calamitosas. El autor ha investigado tanto la banca comunitaria, centrada en las necesidades de las comu...Starting at €8.20
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What Are the Logics Driving Your Firm?
Almandoz Rios, JohnArticle ART-2312-EFinance, Leadership and People ManagementAll organizations have some form of institutional logic defining what is taken for granted and what is appropriate or legitimate behavior. Most banks, for example, tend to be driven by a financial logic focused on profit maximization, which has served shareholders well, but if taken to the extreme, can lead to damaging consequences, as evidenced by the crisis. Drawing on extensive research the author has conducted into community and green banking...Starting at €8.20