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BBVA: una estrategia de comunicación diferente
Plaza, Salvador; Villoch, Ignacio; Pin Arboledas, José Ramón; Stein, GuidoCase M-1272Entrepreneurship, Knowledge and CommunicationEl departamento de comunicación del BBVA, comandado por Gregorio Panadero, decide apostar por el branded content como forma de expandir la imagen de la compañía. Iniciativas como dar nombre a competiciones deportivas (la Liga), patrocinio de competiciones deportivas de talla mundial (la NBA), la producción de una webserie o de una película resultarán ejemplos de lo que se ha hecho hasta ahora. Gregorio Panadero estaba contento con el desarrollo d...Starting at €8.20
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BBVA: A Different Communication Strategy
Plaza, Salvador; Villoch, Ignacio; Pin Arboledas, José Ramón; Stein, GuidoCase M-1272-EEntrepreneurship, Knowledge and CommunicationBBVA's communications department, led by Gregorio Panadero, decided to get involved with branded content as a way of spreading the company's image. Initiatives including lending its name to sports competitions (The League), sponsorship of world-class sports competitions (the NBA), and production of a web series and movie serve as examples to date. Gregorio Panadero was pleased with the development of this new way of communicating. However, at the...Starting at €8.20
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Purchasing
Marhuenda M. J.; Munoz-Seca, BeatrizTechnical Note PN-314-EService and Operations ManagementStarting at €8.20
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Process Design
Marhuenda M. J.; Munoz-Seca, BeatrizTechnical Note PN-315-EService and Operations ManagementStarting at €8.20
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The Service Chain
Marhuenda M. J.; Munoz-Seca, BeatrizTechnical Note PN-312-EService and Operations ManagementStarting at €8.20
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Desing to BAS
Marhuenda M. J.; Munoz-Seca, BeatrizTechnical Note PN-341-EService and Operations ManagementStarting at €8.20
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Logistics
Marhuenda M. J.; Munoz-Seca, BeatrizTechnical Note PN-313-EService and Operations ManagementStarting at €8.20
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Herramientas para la implementación del ciclo básico de control
Marhuenda M. J.; Munoz-Seca, BeatrizTechnical Note PN-351Service and Operations ManagementSe describen algunas herramientas de la literatura de la calidad, organizadas para la implementación del CBC. Esta nota técnica debe ser leída después de la PN-352, «Garantía de calidad». (Also available in English).Starting at €8.20
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Diseño para la SAN
Marhuenda M. J.; Munoz-Seca, BeatrizTechnical Note PN-341Service and Operations ManagementTomando como estructura la SAN, se analiza la función de diseño y el concepto ampliado de DFM («Design for manufacturing»). (Also available in English).Starting at €8.20
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Suppliers as part of the BAS
Marhuenda M. J.; Munoz-Seca, BeatrizTechnical Note PN-342-EService and Operations ManagementStarting at €8.20