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WPP and the Globalization of Marketing Services
Ghemawat, Pankaj; Altman, Steven; Strauss, RobertCase SM-1600-EMarketing, StrategyThis case examines the globalization of marketing and marketing services from the unique vantage point of one of its prime movers over the past three decades, WPP CEO Sir Martin Sorrell. By analyzing an industry that combines very high demands for local responsiveness (99% of advertising space is purchased locally) with substantial globalization (the top six global agency groups, of which WPP is the largest, place half of the world's advertising)...Starting at €8.20
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Nokia: Rebirth of the Phoenix
Calvo, Eduard; Valor Sabatier, Josep; Tatarinov, KatherineCase SM-1644-ECorporate Governance, Information Technologies, StrategyIn January 2016, Risto Siilasmaa, the Chairman of Nokia¿s board since 2012, re-read the burning platform memo written by Elop in 2011 and reflected on all that had happened to the Finnish powerhouse. Stephen Elop, who had moved from Microsoft to join Nokia in 2010 as CEO, drafted the memo to rally the troops at Nokia to prepare for the clean-up that he would need to make after years of missed opportunities had set the company on a downward slope...Starting at €8.20