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Principios y normas internacionales para la responsabilidad empresarial
Melé, Domènec; Martí I.Technical Note BEN-125Business Ethics and Corporate Social ResponsibilitySe presenta una visión sintética y de carácter introductorio de principios y normas internacionales de responsabilidad empresarial. Se señalan el origen, enfoque y principales contenidos de cada propuesta, aunque sin entrar en pormenores. Se clasifican en cinco grupos. El primero incluye declaraciones de derechos humanos y laborales; el segundo tiene como nexo común declaraciones relativas al medio ambiente y la sostenibilidad; un tercer grupo pr...Starting at €8.20
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International Principles and Standards of Corporate Responsibility
Melé, Domènec; Martí I.Technical Note BEN-125-EBusiness Ethics and Corporate Social ResponsibilityTaking a global but general picture of international standards of business responsibility, the paper looks at the origin, focus and main points of each area, although without going into detail. The first covers declarations of human and workers' rights; the second covers the common ground between various declarations related to the environment and sustainability; a third group proposes integrated directives that would cover human and workers' ri...Starting at €8.20
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Dove Real Beauty Sketches Campaign
Matthew Thomson; Emily Goldberg; Ben Gottlieb; Samantha Landy; Samuel Solomon; Lindsay SittlerCase IVEY-9B14A012-EMarketingThis case discusses the future of the Dove brand and what type of advertising it should use moving forward. The brand has previously launched the Dove Real Beauty Campaign, which focuses on widening the definition of beauty. Students are given the history of the campaign and are asked to assess various options for the Dove brand.Starting at €8.20