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Productos, mercados e instituciones financieras. Una introducción
Martínez Abascal, EduardoTechnical Note FN-340FinanceSe pretende aclarar la terminología sobre productos, mercados e instituciones financieras. Se exponen los principales conceptos que afectan al mercado monetario, de capitales, crediticio y de divisas.Starting at €8.20
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Bank and Non-Bank Financing
Álvarez, E.; Martínez Abascal, EduardoTechnical Note FN-405-EFinanceStarting at €8.20
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Financiación bancaria y parabancaria
Álvarez, E.; Martínez Abascal, EduardoTechnical Note FN-405FinanceIntroducción a los principales instrumentos de financiación bancaria y parabancaria: descuento comercial, línea de crédito, préstamo, aval, financiación de exportaciones, leasing, factoring y capital riesgo. En cada instrumento se incluye: concepto, características, ejemplo de funcionamiento y costes. Se aportan datos sobre la importancia de cada uno deestos instrumentos en la financiación de las empresas españolas. Para utilizar en cursos de fin...Starting at €8.20
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Dunia Finance LLC (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, Gerry; Gibbs, SheaTeaching Note DARDEN-M-0842TN-EMarketingTeaching note for product M-0842Starting at €0.00
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Picante Mexican Grill: A New Delhi Experience
Raz, Gal; Weiss, Elliott N.; Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, GerryCase DARDEN-OM-1520-EService and Operations ManagementModeled loosely after the American restaurant chain Chipotle, Picante Mexican Grill seeks to offer fresh and healthy vegetarian fast-food options. The owners of this start-up chain in Gurgaon, India, struggle to manage their quickly growing operation. As they consider expanding into new locations, diverse issues—including determining store hours, location, managing centralized production, and meeting staffing needs—challenge the entrepreneurial t...Starting at €8.20
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VinConnect, Inc.: Digital Marketing Strategy
Venkatesan, RajkumarCase DARDEN-M-0864-EMarketingThis case is used in the course elective "Big Data in Marketing." The VinConnect company helped European wineries sell their products directly by using it to facilitate the direct-to-consumer (DTC) sales model to American consumers via offers delivered in e-mail. Unfortunately, the number of purchases has not been as high as VinConnect's president had projected and the open rate for e-mails was high, so potential customers who received the offers...Starting at €8.20
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The Seven Questions of Marketing Strategy
Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.Technical Note DARDEN-M-0779-EMarketingThis simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strate...Starting at €8.20
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Exercises in Investment Project Analysis
Martínez Abascal, EduardoExercise FE-36-EFinanceExercises to practice the main tools for Investment Project Analysis explained in technical note FN-517-E Investment Project Analysis.Starting at €8.20
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Vidal Case Resolved: Practical Case for Financial Operatives
Martínez Abascal, EduardoTechnical Note FN-529-EFinanceThis note provides an example of financial analysis, diagnosis and forecasting, as applied to the case "Vidal e Hijos" (F-540). The note should serve to clear up any remaining doubts after students have tried to resolve the case by themselves. The note deals with the following main issues: Business analysis; income statement analysis; balance sheet analysis; diagnosis; income statement and balance sheet forecast; and action plans.Starting at €8.20
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CAPM, Modelo de mercado y multifactorial
Martínez Abascal, EduardoTechnical Note FN-455FinanceUso del CAPM, modelo de mercado y modelos multifactoriales en la gestión de carteras de renta variable. Contiene una explicación breve de cada uno de los modelos,. junto con el aparato estadístico necesario para su aplicación e interpretación. Se señalan ventajas e inconvenientes de estos modelos al usarlos en la gestión de carteras. Esta nota está pensada en el marco de un curso de gestión de carteras.Starting at €8.20