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Best Practice in Consumer Packaged Goods Management, Teaching Note
Henderson, Rebecca M.; Johnson, RyanTeaching Note HBS-312062-ETeaching Note for 311-116, 311-117, 311-118, 311-119, 311-120.Starting at €0.00
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Procter & Gamble: Marketing Capabilities
Henderson, Rebecca M.; Johnson, RyanCase HBS-311117-EMarketingP&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more receStarting at €8.20
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Colgate-Palmolive: Staying Ahead in Oral Care
Henderson, Rebecca M.; Johnson, RyanCase HBS-311120-EStrategyIn 2011, Colgate-Palmolive (Colgate) was the global leader in oral care, with a dominant market share lead in toothpaste and a growing presence in toothbrushes and mouthwash. However, the firm faced stiff competition with perennial rivals P&G increasing tStarting at €8.20
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L'Oreal: Global Brand, Local Knowledge
Henderson, Rebecca M.; Johnson, RyanCase HBS-311118-EMarketingWorldwide, and in the U.S. marketplace in particular, the French cachet of L'Or al was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Or al had to cater to a diverse customer base: an aging population in thStarting at €8.20
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Note on the management of foreign exchange risk
Mendez M.; Rahnema Alavi, AhmadTechnical Note FN-506-EFinanceThis note presents an overview and synthesis of foreign exchange rates, but more importantly, it also introduces some of the basic concepts related to foreign exchange exposure. The note focuses on the management of foreign exchange risk and deals with a set of financial instruments that are most frequently employed in foreign exchange operations in Europe.Starting at €8.20
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Nestle SA: Nutrition, Health and Wellness Strategy
Henderson, Rebecca M.; Johnson, RyanCase HBS-311119-EStrategyIn 1997 Nestl committed to a strategic vision of becoming the leading nutrition, health and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestl including merger and acquisitionStarting at €8.20
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Procter & Gamble: capacidades de mercadeo
Henderson, Rebecca M.; Johnson, RyanCase HBS-314S04MarketingP & G se había convertido en conocido y reconocido como una máquina de marketing. Fue el mayor anunciante en el mundo, con el año 2010 el gasto de $ 8,68 mil millones. Desde temprana explotación de la compañía de medios de difusión (radio y televisión) para sus productos de jabón a más recientes experimentos en los medios digitales para la marca de la higiene de sus hombres de Old Spice, P & G era un vendedor experimentado una fuerte investigació...Starting at €8.20
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Reckitt Benckiser: Fast and Focused Innovation
Henderson, Rebecca M.; Johnson, RyanCase HBS-311116-ESince its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, RB developed a reputation for rapid product innovation and industry leading profit margins. RB's stated strategy was to focus on its Powerbrands and high growth categories and to nurture the Powerbrands with innovation and roll them out globally. The Powerbrands had steady double digit growth year over year, attracted a devoted customer base ...Starting at €8.20
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Swissair Group
Longstaff, Julian; Mendez M.; Rahnema Alavi, AhmadCase F-731-EFinanceThis case describes the collapse of Swissair, the Swiss flag airline, in October of 2001. The student is given the opportunity to analyse the problem, its sources and development.Starting at €8.20
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INRIX
Applegate, Lynda M.; Johnson, RyanCase HBS-812112-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. Since its founding in 2004, INRIX, a leading global provider of traffic information and driver services, had received four rounds of financing from leading venture capital (VC) firms and by 2012 had been cash flow positive for the past six quarters. Its founder, Bryan Mistele, was looking to pivot into high growth and faced several intriguing options. However, competition in...Starting at €8.20