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Puig Doria - Condensed
Martincich, M.; Parés Canalias, Francisco; Renart, Lluís G.Case M-690-EMarketingThis is a condensed version of case Puig Doria (M-663). The present condensed version has been prepared for publication in a book. Wherever possible, it is recommend that the full version be used in class. Puig Doria is a famous designer of jewels in Barcelona, where he has his only retail establishment. After describing two previous attempts at exporting, the case centers on the present opportunity to export to Japan, with the help of C. Itoh, o...Starting at €8.20
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Quadriserv and the Short Selling Market
Cohen, Lauren H.; Malloy, Christopher J.Case HBS-212021-EFinanceTo maximize their effectiveness, color cases should be printed in color. Ten years into Quadriserv's life, Greg DePetris and his company were at a crossroads. Perhaps more so than any of Greg's previous ventures, Quadriserv represented a move into an established marketplace with strong and entrenched incumbents. Greg had a tested record of startups in the trading and financial sectors, but the difference in this case was that Quadriserv would be ...Starting at €8.20
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Genomics in the Family Office
Cohen, Lauren H.; Stangler, Ronnie; Hagist, Spencer C. N.Case HBS-221035-EFinanceAlice Anane is the member of a large, wealthy family that collectively operates a multi-pronged family business in Israel. Upon discovering partway into her pregnancy that the rapidly degenerative brain disease her father succumbed to now threatens her and potentially every member of her family, she must decide how to incorporate a comprehensive plan for handling genetic disease into her family's charter. Each aspect of the document must be caref...Starting at €8.20
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AQR's DELTA Strategy
Bergstresser, Daniel B.; Cohen, Lauren H.; Cohen, Randolph B.; Malloy, Christopher J.Case HBS-212038-EFinanceIn the summer of 2008, AQR Capital Management was considering the launch of a new hedge fund strategy. The proposed DELTA portfolio would offer investors exposure to a basket of nine major hedge fund strategies. The DELTA strategy would be innovative in tStarting at €8.20
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Tecalum - Poland
Wyszomierski, Marcin; Parés Canalias, Francisco; Renart, Lluís G.Case M-1174-EMarketingIn November 2003, only a few months before the planned enlargement of the European Union through the accession of ten Central and Eastern European and Mediterranean countries, the Tecalex-Tecalum group has to decide whether or not to enter the Polish market. Its decision will be based largely on a marketing research report produced the previous summer. The company must also decide on the best penetration strategy. One option is to set up an alumi...Starting at €8.20
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Bausch & Lomb India
Parés Canalias, Francisco; Renart, Lluís G.; Sahay S.Case M-962-EMarketingIn May 1990, Bausch & Lomb decided to launch a new subsidiary in India. A new plant was set up in Bhiwadi to manufacture soft contact lenses, eyecare, products, metallic frames for prescription glasses, and the leding premium sunglasses in the world: Ray-Ban. The launch took place between July and October, 1991. In June 1993, actual sales achievement is below forecast, and the managers of the Indian subsidiary are considering the opportunity to l...Starting at €8.20
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Spainsko
Parés C.; Parés Canalias, Francisco; Renart, Lluís G.Case M-1005-EMarketingIn mid-1993 a husband and wife start up a new family business importing "comfort shoes", a special type of shoe that is very comfortable but relatively highly priced and somewhat unusual and unfashionable in appearance. The case describes the various direct marketing actions they undertake, detailing the costs of each and the sales achieved, and formulates various options for marketing actions to be carried out in 1995. This case was winner of th...Starting at €8.20
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Chaudhary Group: Rebuilding Nepal (B)
Malloy, Christopher J.; Cohen, Lauren H.; Sobti, InakshiCase HBS-218110-EEntrepreneurshipThis B case is a supplement to the Chaudhary Group: Rebuilding Nepal case. Having successfully spearheaded relief work in the aftermath of the Nepal earthquake the Chaudhary Foundation envisions creating a more comprehensive and sustainable development model. They are keen to build a model village that integrates components of shelter, education, skill development and livelihood creation and affords residents a basic standard of living. What shou...Starting at €5.74
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Hewlett-Packard: Designjet Online 1997
Parés Canalias, Francisco; Renart, Lluís G.; Segarra, José AntonioCase M-1084-EMarketingAt the end of 1997, having first conducted various studies, the Marketing Director of Hewlett Packard Barcelona Division (HP-BCD) is facing the decision of whether or not to set up a new website on the Internet. The purpose of the new site would be to establish a direct and interactive means of communication with the end users of the company's large format printers around the world. The case sets out a number of dilemmas concerning the proposed n...Starting at €8.20
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Seeking Alpha in the Afterlife: CMG Life Services and the Life Settlement Industry
Cohen, Lauren H.Case HBS-214011-EFinanceThe work of CMG Life Services provides a window into the life settlement industry, showing the difficulties that one young company faces in trying to solve a market failure. This case uses CMG's strategic dilemma to both illuminate the mechanics of a small, inefficient market and show how the success or failure of a market can sometimes depend on more than intrinsic value. The case lays out disagreement about the future of the industry, and even ...Starting at €8.20