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Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce
Eisenmann, Thomas R.; Ciechanover, Allison M.; Gonzalez, GeorgeCase HBS-820036-EEntrepreneurshipAn examination of the first few years of San Franciso-based, fast-growing furniture and home accessory e-commerce startup, Dot & Bo.Starting at €8.20
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Anthony Soohoo: Retrospection on Dot & Bo
Eisenmann, Thomas R.; Ciechanover, Allison M.; Gonzalez, GeorgeCase HBS-820037-EEntrepreneurshipA founder looks back at the issues at play in the final year of failed furniture e-commerce startup, Dot & Bo. He shares his perspective and learnings in the aftermath.Starting at €8.20
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Puig Doria - Condensed
Martincich, M.; Parés Canalias, Francisco; Renart, Lluís G.Case M-690-EMarketingThis is a condensed version of case Puig Doria (M-663). The present condensed version has been prepared for publication in a book. Wherever possible, it is recommend that the full version be used in class. Puig Doria is a famous designer of jewels in Barcelona, where he has his only retail establishment. After describing two previous attempts at exporting, the case centers on the present opportunity to export to Japan, with the help of C. Itoh, o...Starting at €8.20
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Dinesh Moorjani and Hatch Labs
Ghosh, Shikhar; Stanton, Christopher; Ciechanover, Allison M.; Huizinga, JeffCase HBS-818026-EEntrepreneurshipThis case is about Tinder. It discusses different business models and ways of structuring the initial team. With a $6 million investment from IAC/Interactive in 2010, Dinesh Moorjani founded Hatch Labs to build mobile apps. His mission was to attract entrepreneurial talent to work on Lab projects which, after gaining traction, could be acquired by IAC or spun out as independent companies. To pitch talent to work at Hatch, Moorjani laid out a fram...Starting at €8.20
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Tecalum - Poland
Wyszomierski, Marcin; Parés Canalias, Francisco; Renart, Lluís G.Case M-1174-EMarketingIn November 2003, only a few months before the planned enlargement of the European Union through the accession of ten Central and Eastern European and Mediterranean countries, the Tecalex-Tecalum group has to decide whether or not to enter the Polish market. Its decision will be based largely on a marketing research report produced the previous summer. The company must also decide on the best penetration strategy. One option is to set up an alumi...Starting at €8.20
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Bausch & Lomb India
Parés Canalias, Francisco; Renart, Lluís G.; Sahay S.Case M-962-EMarketingIn May 1990, Bausch & Lomb decided to launch a new subsidiary in India. A new plant was set up in Bhiwadi to manufacture soft contact lenses, eyecare, products, metallic frames for prescription glasses, and the leding premium sunglasses in the world: Ray-Ban. The launch took place between July and October, 1991. In June 1993, actual sales achievement is below forecast, and the managers of the Indian subsidiary are considering the opportunity to l...Starting at €8.20
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Autonomous Vehicles: The Rubber Hits the Road...but When
Kerr, William R.; Ciechanover, Allison M.; Huizinga, Jeff; Palano, JamesCase HBS-818088-EKnowledge and CommunicationAutonomous vehicles have enormous implications for business and society. But, despite the headline-laden attention paid to the technology, there remain more questions than answers. Students will learn about the complex industry and have explicit discussions about the factors influencing development and commercialization and how various stakeholders might respond. They will also be put in the shoes of decision-makers looking for signals that might...Starting at €8.20
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Spainsko
Parés C.; Parés Canalias, Francisco; Renart, Lluís G.Case M-1005-EMarketingIn mid-1993 a husband and wife start up a new family business importing "comfort shoes", a special type of shoe that is very comfortable but relatively highly priced and somewhat unusual and unfashionable in appearance. The case describes the various direct marketing actions they undertake, detailing the costs of each and the sales achieved, and formulates various options for marketing actions to be carried out in 1995. This case was winner of th...Starting at €8.20
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NewView Capital and Venture Capital Secondaries
Bernstein, Shai; Nanda, Ramana; Ciechanover, Allison M.Case HBS-820038-EFinanceWhile still a general partner at Silicon Valley-based New Enterprise Associates (NEA), Ravi Viswanathan considered the challenges presented by evolving market dynamics in the venture capital space. Startups were staying private longer, which led to limited partners thirsty for liquidity and venture capital funds managing overloaded portfolios. Viswanathan and the senior leaders of NEA orchestrated the purchase of 31 NEA unrealized portfolio compa...Starting at €8.20
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Hewlett-Packard: Designjet Online 1997
Parés Canalias, Francisco; Renart, Lluís G.; Segarra, José AntonioCase M-1084-EMarketingAt the end of 1997, having first conducted various studies, the Marketing Director of Hewlett Packard Barcelona Division (HP-BCD) is facing the decision of whether or not to set up a new website on the Internet. The purpose of the new site would be to establish a direct and interactive means of communication with the end users of the company's large format printers around the world. The case sets out a number of dilemmas concerning the proposed n...Starting at €8.20