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Brigham and Women's Hospital: Shapiro Cardiovascular Center
Porter, Michael E.; Huckman, Robert S.; Friese, Jeremy L.Case HBS-608175-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. Considers the situation facing Gary Gottlieb, president of Brigham and Women's Hospital (BWH), prior to the opening of BWH's integrated cardiovascular center. This case allows students to develop an appreciation of the strategic, financial, organizational, clinical, and physical aspects of integrating health care delivery around specific categories of disease. It provides an...Starting at €8.20
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Dartmouth-Hitchcock Medical Center: Spine Care, Teaching Note
Huckman, Robert S.; Porter, Michael E.Teaching Note HBS-610068-EStrategyTeaching Note for [609016].Starting at €0.00
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Brigham and Women's Hospital: Shapiro Cardiovascular Center, Teaching Note
Huckman, Robert S.; Porter, Michael E.Teaching Note HBS-610030-EService and Operations ManagementTeaching Note for 608-175.Starting at €0.00
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Mayo Clinic: The 2020 Initiative
Herzlinger, Regina E.; Huckman, Robert S.; Lesser, JennyCase HBS-615027-EDescribes the challenges facing Dr. John Noseworthy, President and CEO, in implementing a long-term strategy for the growth of the Mayo Clinic-a leading academic medical center with a reputation for excellence in tertiary and quaternary health care. The case highlights the concurrent forces of regional and national competition and federal health care reform as factors complicating the plans of Mayo Clinic to grow through several channels. Student...Starting at €8.20
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Dartmouth-Hitchcock Medical Center: Spine Care
Huckman, Robert S.; Porter, Michael E.; Gordon, Rachel; Kindred, NatalieCase HBS-609016-EStrategyDescribes the Spine Center at Dartmouth-Hitchcock Medical Center, a multidisciplinary unit that offers patients suffering from spinal problems "one-stop" access to a range of providers including orthopedic surgeons, neurosurgeons, neurologists, medical specialists in physical medicine and pain management, mental health providers, and occupational and physical therapists. The Center was created to address what its founder, James Weinstein, M.D., s...Starting at €8.20
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Wyeth Pharmaceuticals: Spurring Scientific Creativity with Metrics
Pisano, Gary P.; Rennella, Mark; Huckman, Robert S.Case HBS-607008-EService and Operations ManagementDescribes the reorganization of the drug discovery organization at Wyeth Pharmaceuticals and focuses on the decisions to: (1) centralize decision-making within drug discovery and (2) institute numerical metrics--jointly affecting all R&D scientists--for the progression of compounds through the Wyeth pipeline. Highlights issues concerning the degree to which scientific activity can be evaluated via numerical metrics, the extent to which R&D can be...Starting at €8.20
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JetBlue Airways: Deicing at Logan Airport
Fearing, Douglas; Huckman, Robert S.Case HBS-612028-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. The case explores a deicing capacity expansion decision made by JetBlue at Boston Logan International Airport in the summer of 2010. The need for capacity expansion was driven by significant challenges faced during the previous winter combined with substantial scheduled growth for the upcoming winter.Starting at €8.20
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Puig Doria - Condensed
Martincich, M.; Parés Canalias, Francisco; Renart, Lluís G.Case M-690-EMarketingThis is a condensed version of case Puig Doria (M-663). The present condensed version has been prepared for publication in a book. Wherever possible, it is recommend that the full version be used in class. Puig Doria is a famous designer of jewels in Barcelona, where he has his only retail establishment. After describing two previous attempts at exporting, the case centers on the present opportunity to export to Japan, with the help of C. Itoh, o...Starting at €8.20
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Tecalum - Poland
Wyszomierski, Marcin; Parés Canalias, Francisco; Renart, Lluís G.Case M-1174-EMarketingIn November 2003, only a few months before the planned enlargement of the European Union through the accession of ten Central and Eastern European and Mediterranean countries, the Tecalex-Tecalum group has to decide whether or not to enter the Polish market. Its decision will be based largely on a marketing research report produced the previous summer. The company must also decide on the best penetration strategy. One option is to set up an alumi...Starting at €8.20
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Bausch & Lomb India
Parés Canalias, Francisco; Renart, Lluís G.; Sahay S.Case M-962-EMarketingIn May 1990, Bausch & Lomb decided to launch a new subsidiary in India. A new plant was set up in Bhiwadi to manufacture soft contact lenses, eyecare, products, metallic frames for prescription glasses, and the leding premium sunglasses in the world: Ray-Ban. The launch took place between July and October, 1991. In June 1993, actual sales achievement is below forecast, and the managers of the Indian subsidiary are considering the opportunity to l...Starting at €8.20