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Monte Carlo Simulation
de Santiago, RafaelTechnical Note ADN-284-EDecision Analysis, Entrepreneurship, Service and Operations ManagementThis technical note introduces the basic concepts of Monte Carlo simulation, as well as the software to run the models (Crystal Ball). The requirements to follow the note are a working knowledge of probability distributions, decision trees and expected values, as well as being familiar with Microsoft Excel spreadsheets. As Monte Carlo simulation is better understood when applied to practical problems, the concepts and techniques are introduced by...Starting at €8.20
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Language Exchange Club (LEC)
Baucells Alibés, Manel; de Santiago, Rafael; Malagrida, SergioCase AD-320-EService and Operations ManagementThe case deals with assigning people to jobs. It focuses particularly on how to streamline team creation as effectively as possible. Although the case deals specifically with forming groups in one of IESE's clubs, the methodology may be easily applied to any other type of team.Starting at €8.20
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Toldhen Annual Convention
de Santiago, RafaelCase AD-323-EKnowledge and CommunicationThe case describes a problem of optimal assigment of executives to teams during four consecutive days, in such a way that the teams must be different each day amd meet specific requirements of the upper management. The case, based on a real situation, provides an excelent framework to think about integer optimizacion.Starting at €8.20
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Kahrvinger (B)
de Santiago, RafaelCase ADE-35-EEconomics, FinanceBased on the case Kahrvinger AS, this exercise provides an introduction to simulation techniques. The exercise provides a simple, yet powerful setting in which to carry out a more thorough analysis of an investment decision. A first stpe would be to carry out sensitivity analysis, and then to compare its results with those of scenario simulation.Starting at €5.74
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Puig Doria - Condensed
Martincich, M.; Parés Canalias, Francisco; Renart, Lluís G.Case M-690-EMarketingThis is a condensed version of case Puig Doria (M-663). The present condensed version has been prepared for publication in a book. Wherever possible, it is recommend that the full version be used in class. Puig Doria is a famous designer of jewels in Barcelona, where he has his only retail establishment. After describing two previous attempts at exporting, the case centers on the present opportunity to export to Japan, with the help of C. Itoh, o...Starting at €8.20
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SicherPro Security at Truckzeit
de Santiago, RafaelCase AD-346-EDecision Analysis, Service and Operations ManagementSicherPro offers global and specialized security services that, combined with the most advanced technologies, seek maximum efficiency for companies' business management. A typical problem the company faces is how to assign security officers in such a way that the customer's needs are met and, at the same time, the assignment is as efficient as possible. The case deals with the problem of assigning scarce resources (guards, in this case) in the mo...Starting at €8.20
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Tecalum - Poland
Wyszomierski, Marcin; Parés Canalias, Francisco; Renart, Lluís G.Case M-1174-EMarketingIn November 2003, only a few months before the planned enlargement of the European Union through the accession of ten Central and Eastern European and Mediterranean countries, the Tecalex-Tecalum group has to decide whether or not to enter the Polish market. Its decision will be based largely on a marketing research report produced the previous summer. The company must also decide on the best penetration strategy. One option is to set up an alumi...Starting at €8.20
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Bausch & Lomb India
Parés Canalias, Francisco; Renart, Lluís G.; Sahay S.Case M-962-EMarketingIn May 1990, Bausch & Lomb decided to launch a new subsidiary in India. A new plant was set up in Bhiwadi to manufacture soft contact lenses, eyecare, products, metallic frames for prescription glasses, and the leding premium sunglasses in the world: Ray-Ban. The launch took place between July and October, 1991. In June 1993, actual sales achievement is below forecast, and the managers of the Indian subsidiary are considering the opportunity to l...Starting at €8.20
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Spainsko
Parés C.; Parés Canalias, Francisco; Renart, Lluís G.Case M-1005-EMarketingIn mid-1993 a husband and wife start up a new family business importing "comfort shoes", a special type of shoe that is very comfortable but relatively highly priced and somewhat unusual and unfashionable in appearance. The case describes the various direct marketing actions they undertake, detailing the costs of each and the sales achieved, and formulates various options for marketing actions to be carried out in 1995. This case was winner of th...Starting at €8.20
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AGC Pharma Chemicals - Teaching Note
de Santiago, RafaelTeaching Note ADT-45-EDecision Analysis, Service and Operations ManagementAGC produces the active ingredient of Micardis, a well-known antihypertensive drug sold by Boehringer Ingelheim. To manufacture the active ingredient, AGC needs to purchase so-called starting materials. Choosing suppliers for starting materials is an important decision, as it affects the efficiency of the production process, the quality of the active ingredient, the service level to clients, and compliance with EMA and FDA regulatory standards. T...Starting at €0.00