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Investing in a Unicorn: The Case of Luckin Coffee Gone Rogue
Andrea Santiago; Fernando Martin Roxas; Maria Theresa ManalacCase IVEY-9B21N001-EFinanceLuckin Coffee Inc. (Luckin), an emerging growth firm that aimed to become the market leader in the coffee industry in China, had quickly grabbed market share by using freebies and discounts to entice cost-conscious Chinese consumers to try its products. Luckin sold its coffee and snacks through a proprietary mobile app, and customers either picked up their orders from strategically located stores or had them delivered. By the end of 2019, Luckin ...Starting at €8.20
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La ley Sinde-Wert (A): La formación del lobby "la Coalición" contra la piratería digital
Suárez Ruz, Esperanza; Navarro, Joan; Pin Arboledas, José RamónCase DPO-267Corporate Governance, Leadership and People ManagementEl caso explica el largo proceso hasta que se aprobó la ley Sinde (dos años y medio: año y medio hasta la aprobación de la ley, y otro año para el desarrollo del reglamento). Se divide en dos partes: A y B. La parte A relata los antecedentes de dicha ley. Cronológicamente, cuenta lo acontecido desde 2005, cuando la ministra de Cultura del Gobierno socialista, Carmen Calvo, crea la Comisión Interministerial de Trabajo para la lucha contra la pirat...Starting at €8.20
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The Sinde-Wert Law (A): The Creation of the "Coalition" Lobby Against Digital Piracy
Suárez Ruz, Esperanza; Navarro, Joan; Pin Arboledas, José RamónCase DPO-267-ECorporate Governance, Leadership and People ManagementThe case explains the long process leading to the passing of the Sinde Law - two and a half years in total: one and a half for approval, and another year for the development of the regulations. The case is divided into two parts: A and B. Part A explains the events leading up to the law's passing. A chronological account of developments from 2005 - when Carmen Calvo, the then Socialist minister of Culture, created the Interministerial Commission ...Starting at €8.20
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La ley Sinde-Wert (B): El tortuoso camino hacia la legislación antidescargas
Suárez Ruz, Esperanza; Navarro, Joan; Pin Arboledas, José RamónCase DPO-268Corporate Governance, Decision Analysis, Leadership and People ManagementEste caso B se inicia con la decisión tomada por la Coalición durante el verano de 2009: la industria española apuesta por un modelo propio que implica el cierre de las páginas web de enlaces que se lucren con obras sin la autorización de sus autores; es decir, se decide perseguir al "supermercado de la piratería", no al usuario¿ Si esas medidas no dieran resultados, la industria volvería a exigir otras nuevas contra los usuarios. Este caso abarc...Starting at €5.74
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The Sinde-Wert Law (B): The Torturous Path Toward Anti-Download Legislation
Suárez Ruz, Esperanza; Navarro, Joan; Pin Arboledas, José RamónCase DPO-268-ECorporate Governance, Decision Analysis, Leadership and People ManagementCase B begins with the decision that the Coalition made in the summer of 2009: that the Spanish industry would pursue its own model, involving shutting down websites that profited from linking to copyrighted works without the authors' permission; that is, they decided to target the "piracy supermarket" and not the user. If those measures were to prove unsuccessful, the industry would again demand that measures also be implemented against users. C...Starting at €5.74
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Cubo Modular Inc.: Managing Demand for Bamboo Houses
Andrea Santiago; Al Rosenbloom; Fernando Martin RoxasCase IVEY-W25411-EMarketingCUBO Modular Inc. (CUBO) was a start-up social enterprise in the Philippines that emerged shortly after its chief executive officer, Earl Forlales, received a substantial cash award for besting 1,200 entries in a competition. The concept behind Forlales’sStarting at €8.20