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La cultura empresarial en el aterrizaje de un directivo
Ortiz, Alberto; Cuadrado, Marta; Stein, GuidoTechnical Note DPON-125Corporate Governance, Innovation and Change, Leadership and People ManagementEn la actualidad, proliferan los libros para directivos y los artículos de investigación que reflexionan sobre la importancia de la cultura dentro de las compañías; sin embargo, son menos los que ponen el foco en cómo afecta esa cultura al proceso de toma de posesión del cargo de un directivo. La experiencia enseña que intentar cambiar la cultura no es una tarea fácil ni exenta de riesgos y también que, mediante la utilización de las herramientas...Starting at €8.20
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Business Culture in the Incorporation of a New Executive
Ortiz, Alberto; Cuadrado, Marta; Stein, GuidoTechnical Note DPON-125-ECorporate Governance, Innovation and Change, Leadership and People ManagementToday there are any number of research articles and books for executives that reflect on the importance of culture within companies. However, there are not so many that focus on how this culture affects the process when an executive is starting a new job. Experience tells us that trying to change the culture is no easy task, nor is it free of risk. It also shows us that, by using the right tools, culture can become an effective weapon to help the...Starting at €8.20
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The Ultimate Marketing Machine
Arons, Marc de Swaan; van den Driest, Frank; Weed, KeithArticle HBS-R1407C-EMarketingThough social and digital media are rapidly transforming marketing and new tools emerge daily, in most firms the organization of the function hasn't changed in 40 years. How should marketers revamp their strategies, structures, and capabilities to meet the new realities? To find out, the consultancy EffectiveBrands and its partners conducted a study involving 10,000 marketers from 92 countries, which examined what separated high-performing mark...Starting at €8.20