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El plan estratégico de Aciturri
Calleja, Luis Manuel; Gutiérrez, José Ramón; Sánchez de León, CarlosCase SM-1608Finance, Innovation and Change, StrategyEl Grupo Aciturri arranca en 1977 como "Talleres Ginés", en Miranda de Ebro (Burgos), de la mano de su fundador, Ginés Clemente; más tarde pasaría a llamarse "Mecanizados Ginés". A principios de los ochenta entra en el sector aeronáutico y, en el momento en que se escribió este caso, ya era un jugador europeo de TIER-1 y TIER-2, con seis fábricas en España y personal permanente en Hamburgo (Alemania), Seattle (Estados Unidos) y Shanghái (China). ...Starting at €8.20
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Virgin's Pursuit: Sir Richard Branson's Dilemmas in Creating a Presence in Retail Financial Services
Bátiz-Lazo, Bernardo; Kase, KimioCase SM-1559-ECorporate GovernanceIn the forty years to 2010, Virgin Group's Sir Richard Branson (b. 1950) turned from a 'high school dropout' to a billionaire and global legend. The creation of over 300 business interests in parts as far afield as the UK, South Africa, Australia and the USA resulted from a unique management style. Branson and the Virgin brand often associate with music (such as records and music stores) and travel (airlines, trains and booked holidays) but betwe...Starting at €8.20