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Nike Europe
Joachimsthaler, Erich A.; Tugend, R.Case M-1009-EMarketingThe Nike success story of brand building and becoming the market leader in the worlwide athletic footwear industry has been told many times. Several books have been written on the subject. There are countless articles, reports and business school case studies that analyzed and dissected the Nike philosophy, culture business and marketing strategies.Starting at €8.20