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Finanzas operativas: Aspectos de gestión
Faus, JosepTechnical Note FN-388FinanceAnálisis de la vertiente financiera de la gestión del activo circulante y pasivo a corto plazo. Profundización en el tema de gestión de deudores y el problema de los impagados. El coste de los recursos negociados a corto plazo. Ilustración con casos y ejemplos.Starting at €8.20
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Web Analytics: Demystifying Performance Marketing
Gallo, Iñigo; Valentí, Albert; Segarra, JavierTechnical Note MN-406-EMarketingIn this note, we provide a simple guide to assess your company's performance along the critical business phases of attracting visitors to your site, converting those visitors into customers, and having them come back. We keep concepts simple and stay away from unnecessary sophistication. Armed with this basic knowledge, you should be able to understand the principal goals, potential issues, and lines of work regarding your online presence.Starting at €8.20