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Web Analytics: Demystifying Performance Marketing
Gallo, Iñigo; Valentí, Albert; Segarra, JavierTechnical Note MN-406-EMarketingIn this note, we provide a simple guide to assess your company's performance along the critical business phases of attracting visitors to your site, converting those visitors into customers, and having them come back. We keep concepts simple and stay away from unnecessary sophistication. Armed with this basic knowledge, you should be able to understand the principal goals, potential issues, and lines of work regarding your online presence.Starting at €8.20
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La política agraria española y los efectos de la adhesión a la CEE
Albero, V.; Farrán, JuanTechnical Note MN-178MarketingDespués de una sucinta introducción se analizan los siguientes temas: 1) productos sometidos a una transición clásica, 2) productos ometidos a transición específica, 3) productos sin organización común de mercados, y 4) productos agrarios transformados. Efectos estáticos y efectos dinámicos.Starting at €8.20