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El comportamiento del comprador en Internet
Viscarri, Jesús; Nueno, José Luis; Villanueva, JulianTechnical Note MN-338Information Technologies, MarketingUna de las causas del tímido desarrollo del comercio electrónico dirigido al consumidor es la carencia de experiencia y madurez de éste a la hora de considerar un conjunto de sitios relevante para llevar a cabo una compra. El efecto de la publicidad es muy débil sobre las compras: si bien aumenta el grado de conocimiento del usuario, éste, en su exploración se fía más de su intuición y experiencia en la red, lo que le lleva a decidir sobre marcas...Starting at €8.20
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Achieving Mental Health Parity, Teaching Note
Black, Samantha; King, DavidTeaching Note HBS-HKS688-EStrategyIn October 2008, President George W. Bush signed into law a requirement that certain private health insurance plans provide coverage for mental illness equal to coverage provided for medical-surgical illness as part of an economic stimulus package, capping more than a decade of advocacy in both houses of Congress by a bipartisan coalition of Congressmen and Senators for mental health parity. Through multiple changes in Congressional leadership, t...Starting at €0.00
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Achieving Mental Health Parity
Black, Samantha; King, DavidCase HBS-HKS687-EStrategyIn October 2008, President George W. Bush signed into law a requirement that certain private health insurance plans provide coverage for mental illness equal to coverage provided for medical-surgical illness as part of an economic stimulus package, capping more than a decade of advocacy in both houses of Congress by a bipartisan coalition of Congressmen and Senators for mental health parity. Through multiple changes in Congressional leadership, t...Starting at €8.20