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LATAM Airlines: Fuertes turbulencias en tiempos de Coronavirus (A)
Braun, Matias; Solís, ErnestoCase ESE-DF-C-ES-20-345FinanceLATAM el operador aeronáutico líder en Latinoamérica, transporta cerca de 70 millones de pasajeros y casi 1,000 toneladas de carga a más de 150 destinos en 29 países. Su flota consta de 342 naves. Atiende seis mercados domésticos: Argentina, Brasil, Chile, Colombia, Ecuador y Perú, además de tener operaciones internacionales dentro de la región y hacia el resto del mundo. Sus acciones se transaban en Santiago y New York en forma de ADR. Después d...Starting at €8.20
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La anatomía de la difusión
Sánchez, H.; Villanueva, Julian; Nueno, José LuisTechnical Note MN-349MarketingIntroducimos en esta nota la teoría de la difusión de la innovación, a través del enfoque de diferentes curvas de difusión. Explicamos cómo esas formas (y por tanto el resultado de la velocidad de la difusión) dependen de factores relacionados con los productos (ventaja relativa, compatibilidad, complejidad, facilidad de prueba, observabilidad, y riesgo) y del boca en boca generado desde los innovadores hacia los imitadores. Explicando cómo estos...Starting at €8.20
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LATAM Airlines: Strong turbulence in times of Coronavirus (A)
Braun, Matias; Solís, ErnestoCase ESE-DF-C-EN-20-345-EFinanceLATAM, the leading aeronautical operator in Latin America, transports nearly 70 million passengers and almost 1000 tons of cargo to more than 150 destinations in 29 countries. Its fleet consists of 342 aircraft, and it serves six domestic markets: Argentina, Brazil, Chile, Colombia, Ecuador, and Peru, in addition to having international operations within the region and to the rest of the world. Its shares are traded in Santiago and New York in th...Starting at €8.20
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The Anatomy of Diffusion
Sánchez, H.; Villanueva, Julian; Nueno, José LuisTechnical Note MN-349-EMarketingThis note introduces the theory of innovation diffusion, using the a range of diffusion curves to illustrate the dynamics. The case explains how these forms (and consequently the speed of diffusion) depend on factors related to the products (relative advantage, compatibility, complexity, ease of trying out the product, observability and risk) and on word of mouth from innovators to imitators. By explaining how these factors affect the speed of di...Starting at €8.20
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LATAM Airlines: Fuertes turbulencias en tiempos de Coronavirus (A) - Teaching Note
Braun, Matias; Solís, ErnestoTeaching Note ESE-DF-C-ES-20-345 - Teaching Note-EFinanceLATAM, the leading aeronautical operator in Latin America, transports nearly 70 million passengers and almost 1000 tons of cargo to more than 150 destinations in 29 countries. Its fleet consists of 342 aircraft, and it serves six domestic markets: Argentina, Brazil, Chile, Colombia, Ecuador, and Peru, in addition to having international operations within the region and to the rest of the world. Its shares are traded in Santiago and New York in th...Starting at €0.00