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Valencia: Una estrategia basada en eventos deportivos
Bofarull, Cristina; Gracia, Ignacio; Gómez, SandalioCase SM-1540Innovation and Change, Leadership and People ManagementCualquiera que hubiese estado en Valencia hace 15 años y volviera a visitarla ahora, no la reconocería. El cambio obrado en la ciudad de Valencia en particular, y en toda la Comunidad Valenciana en general, ha hecho que sea una ciudad irreconocible. De una ciudad que vivía de espaldas al mar, puramente industrial y sin apenas relieve internacional ha pasado a ser la ciudad europea que más ha crecido en los últimos quince años gracias al sector se...Starting at €8.20
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Quimera: Making Sustainability Happen
Rosenberg, Mike; Moreno, Victoria C.Case SM-1588-EEntrepreneurshipQuimera is a Spanish start-up firm that was founded in 2009 by Javier De Rocafort. It aims to overcome the financial constraints associated with the development of sustainable projects in the areas of mobility and energy. Within the relatively new category of the "environmental goods and services sector," Quimera uses a business model where fixed assets are nearly irrelevant and networks are at its core. This case gives students the opportunity t...Starting at €8.20
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Operational Sustainability: From Vision to Strategy at Henkel
Rosenberg, Mike; Moreno, Victoria C.Case SM-1603-EBusiness Ethics and Corporate Social Responsibility, StrategyIn 2011, Henkel launched its latest sustainability strategy, Factor 3. It links sustainability to sales performance and resource efficiency. The case presents the evolution of Henkel's approach to sustainability over a 50-year period and the challenges faced by Charlotte Kuszewsky, a line manager who must balance the sustainability targets with an increasingly difficult business situation, due to the financial crisis in Europe.Starting at €8.20