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God is Brazilian: Turning Alcohol Into Fuel (French Version)
Giordano, Paola; Sanchez, Felix; Rahnema Alavi, AhmadCase SM-1654-FRDecision Analysis, Innovation and Change, StrategyIn September 1979, while Brazil is treading the uncertain and dangerous waters of an oil crisis that has exacerbated the country's balance of payment, Mario Garnero, the president of the National Association of Automotive Vehicle Manufacturers (ANFAVEA), is desperately looking for an escape to avoid the imminent threat of gasoline rationing and to contain the oil dependency of his country. The idea of developing a local ethanol industry and to pr...Starting at €8.20
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God is Brazilian: Turning Alcohol into Fuel
Giordano, Paola; Sanchez, Felix; Rahnema Alavi, AhmadCase SM-1654-EDecision Analysis, Innovation and Change, StrategyIn September 1979, while Brazil is treading the uncertain and dangerous waters of an oil crisis that has exacerbated the country's balance of payment, Mario Garnero, the president of the National Association of Automotive Vehicle Manufacturers (ANFAVEA), is desperately looking for an escape to avoid the imminent threat of gasoline rationing and to contain the oil dependency of his country. The idea of developing a local ethanol industry and to p...Starting at €8.20
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Sky Airline: Business Model Transformation and Future Challenges
Tarzijan, Jorge; Koliatic, Matko; Ricart, Joan EnricCase SM-1682-EDecision Analysis, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategySky Airline (Sky or the Company) had a traditional Full Service Carrier (FSC) business model (BM), under which the Company was struggling financially, mainly because it was competing with a more efficient airline: LATAM, the leader in the aviation industry in South America. To differentiate from competition and take advantage of value migration in the industry, Sky transformed its FSC model into a low cost carrier model (LCC). The transformation ...Starting at €8.20