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Ajanta Packaging: Key Account Management
Sandeep Puri; Rakesh SinghCase IVEY-9B18A023-EEntrepreneurship, MarketingIn the fall of 2017, Ajanta Packaging (Ajanta) was among the fastest growing glass bottle-packaging companies in India. Although the company had a large buyer base of 1,700 customers, it still earned around 50 per cent of its business from 10 key accountsStarting at €8.20
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Laurs & Bridz: Human Resource Policies for Sales Personnel - Teaching Note
Sandeep Puri; Bindu GuptaTeaching Note IVEY-8B18A006-EMarketingTeaching note for product 9B18A006.Starting at €0.00
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Maha Research Labs: Sales Force Expansion
Sandeep Puri; Darren Meister; Archishman Latyan; Shreeya DashCase IVEY-9B18A070-EEntrepreneurship, MarketingIn March 2018, the managing director of Maha Research Labs Private Limited, a pharmaceutical company in India, was charting his 2020 vision for the company. His ambitious plan was to achieve net revenue of ₹1 billion in 2018 and to have a pan-Indian preseStarting at €8.20
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United Airlines’ Service-recovery Challenge After Reputation Meltdown - Teaching Note
Sandeep Puri; Kushal Dev Kashyap; Gaganpreet SinghTeaching Note IVEY-8B18A015-EMarketingTeaching note for product 9B18A015.Starting at €0.00
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Laurs & Bridz: Sales Targets and Antiviral Drug Launch - Teaching Note
Sandeep Puri; Rakesh Singh; Jatin BatraTeaching Note IVEY-W25458-EMarketingTeaching note for product W25457.Starting at €0.00
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Alpha Advantech LLP: Reaching the Masses - Teaching Note
Sandeep Puri; Kakoli SenTeaching Note IVEY-8B20A036-EMarketingTeaching note for product 9B20A036.Starting at €0.00
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Sarva Pharmaceuticals: International Expansion to Myanmar - Teaching Note
Sandeep Puri; Sven Dahms; Shraddha Puri; Ritvik NalamothuTeaching Note IVEY-8B20A016-EMarketingTeaching note for product 9B20A016.Starting at €0.00
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Maha Research Labs: Sales Force Expansion - Teaching Note
Sandeep Puri; Darren Meister; Archishman Latyan; Shreeya DashTeaching Note IVEY-8B18A070-EMarketingTeaching note for product 9B18A070.Starting at €0.00
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Ajanta Packaging: Key Account Management - Teaching Note
Sandeep Puri; Rakesh SinghTeaching Note IVEY-8B18A023-EMarketingTeaching note for product 9B18A023.Starting at €0.00
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Brewing Peace Philippines: Customer Relationship Management - Teaching Note
Jose Gerardo Santamaria; Sandeep Puri; Maria Luisa Chua Delayco; Rakesh SinghTeaching Note IVEY-8B20A056-EMarketingTeaching note for product 9B20A056.Starting at €0.00