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Aviron Interactive Inc.: Bootstrapping a Gamification Fitness Startup
Derrick Neufeld; Ning Su; Ken Mark; Vy Hoang; Michael LaPalme; Angela VavitsasCase IVEY-9B19E003-EEntrepreneurship, Information Technologies, StrategyIn 2016, Toronto entrepreneur Andy Hoang was working to launch a new business, Aviron Interactive Inc., a developer and marketer of interactive rowing machines that would use gamification to allow users to work out with others through a virtual connection and an innovative, remotely-activated resistance adjustor. Hoang wanted to create the new business by wrapping an outsourced services model around a central core that included the key business i...Starting at €8.20
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Didi, Kuaidi, and Uber in China
Ning Su; Yulin Fang; Yukun YangCase IVEY-9B16M059-EEntrepreneurship, StrategyIn 2014, China’s leading domestic Internet-based ride-hailing company, Didi, claimed more than 50 per cent of the Chinese ride-hailing market, followed closely by a major local competitor, Kuaidi. As Didi and Kuaidi actively competed against each other, U.S.-based Uber entered the battle with a different strategy. In the face of the increasingly complex and constantly changing landscape of China’s ride-hailing market, Didi’s founders wondered wha...Starting at €8.20
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Persuasive Communication: an introduction
Leggett, Brian O'ConnorTechnical Note DPON-4-ELeadership and People ManagementThe goal of persuasion can be said to be twofold: to further those of the persuader's own ends which are not at the expense of the persuadee's interests, such as interfering with the persuadee's freedom to choose; and to simply improve the persuadee's own interests, irrespective of the ends of the persuader.Starting at €8.20
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Preparing for Job Interviews: A Guide to Successful Interviewing
Neill, Conor; Leggett, Brian O'ConnorTechnical Note DPON-80-ELeadership and People ManagementJob interviews are stressful - even for people who have gone on countless interviews. The best way to reduce the stress is to be prepared. Take the time to review the "standard" interview questions you will most likely be asked. This technical note contains 71 typical interview questions and guidance on successful interview preparation.Starting at €8.20
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Leadership Through Speeches: A Visionary Model
Leggett, Brian O'ConnorTechnical Note DPON-7-ELeadership and People ManagementPainting a picture of what could be is the essence of visionary rhetoric. It is partly utopian and is built on the imagination in order to motivate listeners to think about what may be possible. It greatly depends on the personal credibility of the speaker (ethos) as the speaker is selling something that has not yet fully materialized.Starting at €8.20
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Written Discourse
Leggett, Brian O'ConnorTechnical Note LN-42-EKnowledge and CommunicationThe "function" of business writing is to accomplish some purpose, perform some function, make some point: the terms purpose and function being interchangeable. In the process of putting ideas into words, the words themselves tend to generate new ideas, and so the function intended can be constantly modified in the very act of embodying it in a " form" and " function" modify each other in the process of writing is, however, limited by what we may ...Starting at €8.20
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Style: the Use of Language to Persuade
Leggett, Brian O'ConnorTechnical Note DPON-97-EKnowledge and Communication, Leadership and People ManagementStyle, meaning how we use language, was emphasized by the Roman rhetor Cicero as one of the key dimension of classical rhetoric. Cicero saw ¿Style of Language¿ in terms not only of the words we use, but also in the order that we use them. If invention addresses what is to be said; style addresses how this will be said. This connection between style and invention essentially links style and content. But not everyone agrees with Cicero on this poi...Starting at €8.20
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Minsearch (A)
Leggett, Brian O'Connor; Watson A.Case L-3-EKnowledge and CommunicationCompany policy and communiation strategy must be clear in the executive's mind before he puts pen to paper.Starting at €8.20
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Persuasion and Change
Leggett, Brian O'ConnorTechnical Note LN-45-EKnowledge and CommunicationIs the power to persuade people a natural endowment? Or is it something that can be mastered as a result of a patient period of study? Is there a science of persuasion that can be learnt? The answer is yes. This scientific approach to persuasion has three dimensions: 1. the detailed psychology of emotions (audience psychology - pathos); 2. the use of reasoning (argumentation - logos); and 3. the style and credibility of the speaker. (ethos). The ...Starting at €8.20
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Spin: A New Name for an Old Phenomenon
Leggett, Brian O'ConnorTechnical Note DPON-25-ELeadership and People ManagementSpin has been with us as long as we have had any form of organized authority. It has also been with us on a personal basis simply because we are social beings. Whether it is the spin doctor of a large organization spinning for his boss or simply colleagues at work spinning stories about themselves and those associated with them, or political spin doctors working for Blair or Reagan, the existence of spin has to be accepted. It won't go away just ...Starting at €8.20