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Can the board of directors be an effective team?
Canals, JordiTechnical Note SMN-709-ECorporate Governance, StrategyThis technical note discusses whether boards of directors can be effective teams to help govern the company. Most of the literature in this area deals with the board structure and composition. This note presents the key attributes of boards as human groups, the dynamics of effective groups decision-making and the cognitive and behavioral biases that diminish board effectiveness.Starting at €8.20
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Aviron Interactive Inc.: Bootstrapping a Gamification Fitness Startup
Derrick Neufeld; Ning Su; Ken Mark; Vy Hoang; Michael LaPalme; Angela VavitsasCase IVEY-9B19E003-EEntrepreneurship, Information Technologies, StrategyIn 2016, Toronto entrepreneur Andy Hoang was working to launch a new business, Aviron Interactive Inc., a developer and marketer of interactive rowing machines that would use gamification to allow users to work out with others through a virtual connection and an innovative, remotely-activated resistance adjustor. Hoang wanted to create the new business by wrapping an outsourced services model around a central core that included the key business i...Starting at €8.20
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Didi, Kuaidi, and Uber in China
Ning Su; Yulin Fang; Yukun YangCase IVEY-9B16M059-EEntrepreneurship, StrategyIn 2014, China’s leading domestic Internet-based ride-hailing company, Didi, claimed more than 50 per cent of the Chinese ride-hailing market, followed closely by a major local competitor, Kuaidi. As Didi and Kuaidi actively competed against each other, U.S.-based Uber entered the battle with a different strategy. In the face of the increasingly complex and constantly changing landscape of China’s ride-hailing market, Didi’s founders wondered wha...Starting at €8.20
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Why Good Governance Matters
Lorsch, Jay W.; Canals, Jordi; Campa, Jose Manuel; Ormazabal, Gaizka; McCall, Allan L.Dossier DOS-21-EAccounting and Control, Corporate Governance, StrategyBoards need to close the rifts left by the crisis and be open to change, for the long-term success of business.Starting at €15.00
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ExerciseApp
Barbara L. Marcolin; Ning Su; Corey RochkinCase IVEY-9B13E001-EEntrepreneurship, Information Technologies, StrategyThe CEO and founder of ExerciseApp decided to take the plunge and spec out the features of his new iPhone mobile application and supporting website. He planned for ExerciseApp to stream exercise workouts from pro-athletes to followers who wanted to “Train. Play. Be. Like the Pros” and get an edge to their workouts. As he envisioned the application, he realized he would need a lot of help with the technology and the setup of this entrepreneurial v...Starting at €8.20
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Volkswagen Group: Driving Big Business With Big Data
Ning Su; Naqaash PiraniCase IVEY-9B14E002-EEntrepreneurship, Information Technologies, StrategyThe Volkswagen Group (VW Group) had set a firm-wide "Strategy 2018," which sought to make Volkswagen "the most successful and fascinating automaker in the world by 2018." According to the strategy, the company would reach annual sales of 10 million vehicles worldwide. To achieve this ambitious goal, VW Group placed "intelligent innovations and technologies" at the top of its agenda. Big data, broadly defined, represented an important opportunity ...Starting at €8.20
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Volkswagen Group: Driving Big Business With Big Data (Spanish version)
Ning Su; Naqaash PiraniCase IVEY-9B14ES002Entrepreneurship, Information Technologies, StrategyThe Volkswagen Group (VW Group) had set a firm-wide "Strategy 2018," which sought to make Volkswagen "the most successful and fascinating automaker in the world by 2018." According to the strategy, the company would reach annual sales of 10 million vehicles worldwide. To achieve this ambitious goal, VW Group placed "intelligent innovations and technologies" at the top of its agenda. Big data, broadly defined, represented an important opportunity ...Starting at €8.20
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Cellnex: A Growth Project
Canals, JordiCase SM-1662-ECorporate Governance, StrategyThis case presents the challenges that Cellnex was facing in 2015, with its large investments in telecommunication sites and its potential IPO. Cellnex is a business unit of Abertis with specialized technological competencies in three areas: broadcasting, including transportation and distribution of radio and TV signals; infrastructure service management for wireless voice and data transmission; and other services related to signal transmission f...Starting at €8.20
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Fluidra: Creating the Company of the Future
Canals, Jordi; Tàpies, Josep; Masclans, R.Case SM-1697-ECorporate Governance, StrategyThis case creates a discussion of the strategic options faced by Fluidra in 2017, including organic growth and possible acquisitions or mergers in the US. The different options can be examined from the perspectives of the Board of Directors, the CEO and the shareholders.Starting at €8.20
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BYD: From Battery Manufacturer to Electric Vehicle Innovator
Baolong Ma; Yixuan Niu; Ning Su; Yongyi ZhangCase IVEY-W36920-EMarketing, StrategyBYD Auto Co. Ltd. (BYD Auto) became the world’s biggest electric-vehicle (EV) maker in 2023. Before its inception in 2003, BYD Auto’s parent firm, BYD Co. Ltd. (BYD), was a Shenzhen, China–based battery manufacturer. Under the visionary leadership of the company’s chair and president, a trained chemist with an eye toward sustainable transportation, BYD diversified into the automotive industry and transformed into an EV leader. Based on site visit...Starting at €8.20