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Aviron Interactive Inc.: Bootstrapping a Gamification Fitness Startup
Derrick Neufeld; Ning Su; Ken Mark; Vy Hoang; Michael LaPalme; Angela VavitsasCase IVEY-9B19E003-EEntrepreneurship, Information Technologies, StrategyIn 2016, Toronto entrepreneur Andy Hoang was working to launch a new business, Aviron Interactive Inc., a developer and marketer of interactive rowing machines that would use gamification to allow users to work out with others through a virtual connection and an innovative, remotely-activated resistance adjustor. Hoang wanted to create the new business by wrapping an outsourced services model around a central core that included the key business i...Starting at €8.20
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Sink or Float: An Oliver Wyman and Duke Royalty Investment Opportunity
Mary Gillett; Amy HorrocksCase IVEY-9B18B005-EAccounting and Control, StrategyIn late 2016, an analyst at Oliver Wyman (OW), was contemplating the high stakes of her new project. European riverboat company Temarca Group (Temarca) had just approached Duke Royalty (Duke) seeking €9.0 million to expand its riverboat fleet at the time. The analyst had to consider the first potential investment for the newly-formed partnership. If a financing decision was made, Temarca would be one of the first investments in Duke’s portfolio. ...Starting at €8.20
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Didi, Kuaidi, and Uber in China
Ning Su; Yulin Fang; Yukun YangCase IVEY-9B16M059-EEntrepreneurship, StrategyIn 2014, China’s leading domestic Internet-based ride-hailing company, Didi, claimed more than 50 per cent of the Chinese ride-hailing market, followed closely by a major local competitor, Kuaidi. As Didi and Kuaidi actively competed against each other, U.S.-based Uber entered the battle with a different strategy. In the face of the increasingly complex and constantly changing landscape of China’s ride-hailing market, Didi’s founders wondered wha...Starting at €8.20
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Paul V. Dietrich Farms Ltd.: Expansion Plans
Mary Gillett; Jessica KellyCase IVEY-W27011-EAccounting and Control, FinanceIn November 2020, Paul Dietrich was wrapping up his busy harvest season for the 1,100 acres of farmland he currently operated. Although the fall harvest season demanded much of Dietrich’s time and attention, he simply could not ignore an investment opportunity that had been presented to him. A local farmland owner was selling a 150-acre parcel of farmland that adjoined some land parcels already owned by Dietrich. Dietrich estimated that a competi...Starting at €8.20
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Credit Valley Golf and Country Club
Mary Gillett; Stephen Rene FreyCase IVEY-9B08B013-EAccounting and ControlCredit Valley Golf and Country Club (Credit Valley), a private golf course, would be having their annual general meeting very soon. The general manager of Credit Valley and the superintendent felt that the most pressing issue was a change to the method of irrigation being used by the golf course. This change was made necessary by newly passed government regulations. The general manager and superintendent had to prepare a proposal for the annual g...Starting at €8.20
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ExerciseApp
Barbara L. Marcolin; Ning Su; Corey RochkinCase IVEY-9B13E001-EEntrepreneurship, Information Technologies, StrategyThe CEO and founder of ExerciseApp decided to take the plunge and spec out the features of his new iPhone mobile application and supporting website. He planned for ExerciseApp to stream exercise workouts from pro-athletes to followers who wanted to “Train. Play. Be. Like the Pros” and get an edge to their workouts. As he envisioned the application, he realized he would need a lot of help with the technology and the setup of this entrepreneurial v...Starting at €8.20
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Volkswagen Group: Driving Big Business With Big Data
Ning Su; Naqaash PiraniCase IVEY-9B14E002-EEntrepreneurship, Information Technologies, StrategyThe Volkswagen Group (VW Group) had set a firm-wide "Strategy 2018," which sought to make Volkswagen "the most successful and fascinating automaker in the world by 2018." According to the strategy, the company would reach annual sales of 10 million vehicles worldwide. To achieve this ambitious goal, VW Group placed "intelligent innovations and technologies" at the top of its agenda. Big data, broadly defined, represented an important opportunity ...Starting at €8.20
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Canopy Growth Corporation: Accounting Problems in the Cannabis Industry?
Mary Gillett; Morgan HartCase IVEY-9B21B007-EAccounting and ControlIn November 2019, John Fowler, founder and principle of consulting firm Blaise Ventures (Blaise) had been listening to a conference call where the management of Canopy Growth Corporation (Canopy) had reported its financial results for its second quarter ended September 30, 2019. Cannabis companies faced a wide array of complex financial reporting issues, and Fowler felt that being able to understand these issues and explain them to clients was cr...Starting at €8.20
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Volkswagen Group: Driving Big Business With Big Data (Spanish version)
Ning Su; Naqaash PiraniCase IVEY-9B14ES002Entrepreneurship, Information Technologies, StrategyThe Volkswagen Group (VW Group) had set a firm-wide "Strategy 2018," which sought to make Volkswagen "the most successful and fascinating automaker in the world by 2018." According to the strategy, the company would reach annual sales of 10 million vehicles worldwide. To achieve this ambitious goal, VW Group placed "intelligent innovations and technologies" at the top of its agenda. Big data, broadly defined, represented an important opportunity ...Starting at €8.20
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Cafe Xaragua
Mary Gillett; Robert LehnertCase IVEY-9B12B015-EAccounting and Control, EntrepreneurshipWhile on a visit to Haiti, a student entrepreneur realized the potential for economic development in a country that was rich in certain resources and virtually unexplored by the private sector. The entrepreneur decided on coffee as a business opportunity and he and his three partners imported their first burlap sack. By November 2011 the product was for sale - a premium coffee from Southeastern Haiti with a brand focused on assisting the redevelo...Starting at €8.20