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Google's Way - Don't Be Evil
Pratima Bansal; Marlene J. Le BerCase IVEY-9B07M067-EStrategyWall Street's darling, Google Inc., offered more than a pretty financial picture. Poverty, communicable diseases and climate change - some of the world's largest problems - were also key interests of Google's cofounders. By applying innovation and significant resources, Google's cofounders hoped that their efforts in these areas would one day eclipse Google itself in worldwide impact. On February 22, 2006, Google Inc. announced the appointment of...Starting at €8.20
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Maple Leaf Foods (E): Society/Animal Rights
Pratima Bansal; Wren Montgomery; Karen MacMillanCase IVEY-9B20M179-EStrategySupplement to 9B20M174.Starting at €5.74
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Alibaba Group: Technology, Strategy, and Sustainability
Ning Su; Pratima Bansal; Pamela LaughlandCase IVEY-9B16E036-EEntrepreneurship, StrategyAlibaba Group (Alibaba) had grown from its founding in 1999, in an effort to help Chinese manufacturers and exporters reach global markets, to become a global leader in e-commerce, big data, and cloud technology. The company’s 2014 initial public offering on the New York Stock Exchange had been the largest to date. The company’s founder and chairman, Jack Ma, had used the funds to globally expand Alibaba’s operations and its hold on diverse marke...Starting at €8.20
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Alibaba Group: Technology, Strategy, and Sustainability (Spanish Version)
Ning Su; Pratima Bansal; Pamela LaughlandCase IVEY-9B16ES036Entrepreneurship, StrategyAlibaba Group (Alibaba) had grown from its founding in 1999, in an effort to help Chinese manufacturers and exporters reach global markets, to become a global leader in e-commerce, big data, and cloud technology. The company’s 2014 initial public offering on the New York Stock Exchange had been the largest to date. The company’s founder and chairman, Jack Ma, had used the funds to globally expand Alibaba’s operations and its hold on diverse marke...Starting at €8.20
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The Long Process Toward Specialization in the Catalan Leather Industry (A)
Subirà, Antoni; Blázquez, María Luisa; Diego, Enrique deCase SM-1593-EInnovation and Change, StrategyThe leather industry had had more than five centuries of history in Catalonia.Spain was incurring the risk of being sanctioned by the European Union if it didn't adhere to strict environmental standards. However, industry representatives claimed to be at a disadvantage with respect to developing countries. The case explains the technical solution implemented in the 1990s. The answer Subirá found to the environmental dilemma was to develop a joint...Starting at €8.20
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Consumer Electronics in Catalonia (B): The Industry in the 21st Century
Blázquez, María Luisa; Ballarín Fredes, EduardoCase DG-1428-EStrategyThe case describes the changes that took place in the consumer electronics industry between 1995 and 2000 at world level and analyses how the Barcelona cluster evolved during this period. It then describes the development of one of the firms in the cluster, Hewlett-Packard, which stopped being a manufacturing centre and instead became a product development centre. Manufacturing was transferred to other countries, while higher value added activiti...Starting at €5.74
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From Phones to Loans: Virgin's Decision to Enter Canada's Banking Sector
Pratima Bansal; Michael WoodCase IVEY-9B09M064-EFinance, Leadership and People Management, Marketing, StrategyVirgin Group (Virgin) has been eyeing the Canadian banking industry for several years as a new potential investment opportunity. Not unlike the Canadian mobile phone industry (which they entered in 2005), the banking industry is seen as a prime target. Customers have become trapped by high fees, poor customer service, and limited product choice and Virgin can shake things up. The decision being contemplated is whether Virgin Money should enter th...Starting at €8.20
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Stewarding the Soil: An Ontario Farmer’s Quest for Regenerative Agricultural Practices
Wren Montgomery; Pratima Bansal; Melanie Issett; Ken MarkCase IVEY-9B20M013-EEntrepreneurship, StrategyBlake Vince is a fifth-generation farmer who adheres to seemingly unconventional farming techniques. Most farmers in southwestern Ontario use conventional industrial farming methods such as tilling their fields, relying on pesticides and fertilizers, and monocropping (i.e., planting the same crops on the same plot of land year after year). Vince, however, embraces more regenerative agricultural practices (such as no-till farming, wherein the top ...Starting at €8.20
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Creating a Cluster around a Clown: The Montreal Circus Cluster (A)
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCase SM-1597-EInnovation and Change, StrategyThe case examines the situation of Cirque du Soleil in its early years. Despite initial success, Guy Laliberté, founder and CEO of Cirque du Soleil, is facing a number of challenges, including aspects such as increasing competition, access to the pool of talent, location and growth. All of these elements are in Laliberté's mind just before meeting with Jean Doré, the mayor of Montreal. Laliberté thinks that it will be a great opportunity to ask f...Starting at €8.20
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Don’t Confuse Sustainability with CSR
Pratima Bansal; Mark DesjardineArticle IVEY-9B15TA01-EStrategyNo challenge derails managers from the goal of sustainability more than trying to understand what it means for an organization to be sustainable. Some people think sustainability is all about environmental issues. Others see it in terms of the bottom line. Still others use the term synonymously with corporate social responsibility and shared value. This article explains why business sustainability is none of these things — rather, it is about tim...Starting at €8.20