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Toyota Tsusho Corporation: Acquiring The French CFAO To Penetrate African Markets
Wiboon Kittilaksanawong; Mayeni GueyeCase IVEY-9B18M002-EEntrepreneurship, StrategyIn 2016, the Japanese company Toyota Tsusho Corporation (TTC) acquired the remaining shares of the French trading company Compagnie Française de l’Afrique Occidentale (CFAO), which was operating in Africa. That same year, TTC registered its first financial loss in 16 years. Several years earlier, in 2012, TTC had participated in CFAO’s equity as its majority shareholder. These strategic moves were all part of TTC’s corporate campaign Vision 2015,...Starting at €8.20
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Toyota Tsusho Corporation: Acquiring The French CFAO To Penetrate African Markets - Teaching Note
Wiboon Kittilaksanawong; Mayeni GueyeTeaching Note IVEY-8B18M002-EStrategyTeaching note for product 9B18M002.Starting at €0.00
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Tesla, Inc.: The Strategic Partnership for a New Gigafactory in China - Teaching Note
Wiboon Kittilaksanawong; Viktor Johann WinklerTeaching Note IVEY-8B19M083-EStrategyTeaching note for product 9B19M083.Starting at €0.00
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Tata Consultancy Services Limited: The Joint Venture with Mitsubishi Corporation in Japan - Teaching Note
Wiboon Kittilaksanawong; Prageeth KrishnanTeaching Note IVEY-8B20M048-EStrategyTeaching note for product 9B20M048.Starting at €0.00
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Bayer-Monsanto: The Challenges of a Mega Merger
Wiboon Kittilaksanawong; Gabrielle GatéCase IVEY-9B17M182-EFinance, StrategyIn September 2016, German-based Bayer AG (Bayer) and U.S.-based Monsanto Company (Monsanto) agreed to merge entities to create a global leader in agriculture. The combined entity would benefit from Monsanto’s expertise in seeds and traits, and from Bayer’Starting at €8.20
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Yves Saint Laurent: Strategic Leadership of Creative Directors
Wiboon Kittilaksanawong; Léo Guilbert; Andrew Jiro PoplawskiCase IVEY-9B17M137-EEntrepreneurship, StrategyOn April 1, 2016, fashion house Yves Saint Laurent (YSL) announced the departure of its creative director who had been responsible for successfully reviving the struggling YSL brand since 2012. Three days after this surprising departure, the company announced that its next creative director would be a relatively inexperienced, 36-year-old designer. After decades of leadership turmoil and financial instability at YSL, the incoming creative directo...Starting at €8.20
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Huawei-Leica Alliance: Reinventing Smartphone Photography or Building Brand Image
Wiboon Kittilaksanawong; Freddy Rocky MasonCase IVEY-9B17M025-EEntrepreneurship, StrategyIn 2016, Chinese telecommunications equipment firm Huawei Technologies Co. Ltd. (Huawei) aspired to be the world’s top smartphone manufacturer. The company had identified German camera company Leica Camera AG (Leica) as a long-term partner to reinvent Huawei’s smartphone photography to beat an influx of domestic rivals and the market leaders, Apple and Samsung. The flagship dual camera smartphone that was co-engineered by Huawei and Leica, the P9...Starting at €8.20
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Brooks Sports: Competing against the Giants
Wiboon Kittilaksanawong; Andrew Jiro PoplawskiCase IVEY-9B16M150-EEntrepreneurship, StrategyBrooks Sports, Inc. (Brooks) strove to inspire and promote an active lifestyle through its innovative gear, enabling its customers to run longer, farther, and faster. The shoe company had endured a number of growths and declines in its 100 years of operations. Nearly bankrupt by 2000 because of its attempt to compete with diversified athletic brands, Brooks had finally found a strategy to compete in the sports market. Operating as an independent ...Starting at €8.20