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Detroit Bikes: Becoming the Biggest Bicycle Manufacturer in North America
Kent Walker; Neda DemiriCase IVEY-9B17A012-EEntrepreneurship, MarketingIn 2016, Detroit Bikes was a relatively new company seeking to become the largest bicycle manufacturer in North America. The U.S. bicycle market was dominated by imports from China and Taiwan, and Detroit Bikes saw an opportunity to compete by producing bicycles in the United States. The numerous business opportunities arising from Detroit’s economic downfall and recent resurgence provided an ideal location for the new bicycle company. The founde...Starting at €8.20