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Owen Barry: Coping with Brexit Stalemate - Teaching Note
Neil Bendle; Ramasastry ChandrasekharTeaching Note IVEY-8B20A061-EMarketingTeaching note for product 9B20A061.Starting at €0.00
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Daily Bread Food Bank: The Adoption of Social Missions - Teaching Note
Neil Bendle; Wendy WangTeaching Note IVEY-8B20A052-EMarketingTeaching note for product 9B20A052.Starting at €0.00
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Grupo HNA: encausando la industria del transporte aéreo de China hacia una nueva dirección
Kirby, William C.; McFarlan, F. Warren; Manty, Tracy YuenCase HBS-311S08Knowledge and CommunicationHNA Group, la compañía matriz de Hainan Airlines, fue posicionando para ser global y hacer una marca por sí mismo como la mayor aerolínea privada en China. Posicionada directamente detrás de los portadores de propiedad estatal "tres grandes", Hainan Airlines trató de crear una empresa de clase mundial. Siguiendo las prácticas modernas de gestión, manteniendo aguda atención al control de costes y las operaciones de capital, haciendo entradas agres...Starting at €8.20
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The Alibaba Group and Online to Offline (O2O) Sales
Neil Bendle; Xin (Shane) Wang; Xiaoqian (Vivian) ChenCase IVEY-9B15A035-EMarketing, StrategyIn the fall of 2014, the Alibaba Group, an e-commerce company that operates domestic and international marketplaces and provides Internet-based services from its headquarters in Hangzhou, China, startled the world with its record-breaking initial public offering on the New York Stock Exchange. The company’s business plan differs from other major Internet companies such as Amazon and eBay by its strategies that are tailored to the particular circu...Starting at €8.20
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Visa Inc. and the Global Payments Industry
Neil Bendle; Dan HorneCase IVEY-9B14A018-EMarketingA manager, preparing for an interview with Visa Inc., seeks to understand the nature of the global payments industry and Visa Inc.'s position within it. The case outlines the industry's history and current practice through extensive use of publicly reported information. The public information allows answers to some important questions. What does Visa Inc. do? How competitive is the industry? And what is the source of Visa Inc.'s competitive advan...Starting at €8.20
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Snap Inc.: Becoming a “Camera Company”
Neil Bendle; Ken MarkCase IVEY-9B19A023-EEntrepreneurship, MarketingIn March 2018, Snap Inc. (Snap), based in Venice, California, and commonly known as Snapchat for its application that allowed users to send photos that disappeared, was looking for ways to grow its user base in the competitive social media platform industry and to differentiate itself from the other major platforms. To do this, it was trying to position itself as a “camera” company and to become relevant to a larger target market: adults aged 25 ...Starting at €8.20
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Pokémon Go: Virtual Invading Reality
Neil Bendle; Xiaoke XuCase IVEY-9B17A032-EMarketing, StrategyIn June 2016, the augmented reality game Pokémon GO quickly became one of the hottest topics in the world, changing both the online and offline behaviours of players. Pokémon GO was jointly developed by the San Francisco-based firm Niantic Inc. and The Pokémon Company, based in Japan, and was underwritten by the Japanese video game giant Nintendo. The game, which overlaid virtual items and creatures onto the physical world, allowed smartphone use...Starting at €8.20
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Li & Fung 2006
McFarlan, F. Warren; Kirby, William C.; Manty, Tracy YuenCase HBS-307077-EService and Operations ManagementDescribes the opportunities and strategy facing one of the most innovative global supply-chain companies, and the strategy it has chosen to deal with the expanding demand for its services. Li & Fung links thousands of factories in India, China, and elsewhere to nearly a thousand large retailers, primarily in the U.S. and Europe. It basically does the supply-chain job faster and more accurately with the aid of a sophisticated information system th...Starting at €8.20
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China's Environmental Challenge
Kirby, William C.; Bynum, Nora; Zendell, Erica M; Crow, BrittanyCase HBS-315026-EChina faces enormous environmental challenges. This background note looks at the historical, economic and political origins of the environmental crisis that faces the world's fastest-growing economy.Starting at €8.20
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Advanced Leadership Field Perspectives: Shanghai
Kirby, William C.; Zendell, Erica MCase HBS-315107-EStarting at €8.20