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Social Innovation at Salesforce.com, Teaching Note
Marquis, ChristopherTeaching Note HBS-415084-ELeadership and People ManagementTeaching note for case 412049.Starting at €0.00
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Owen Barry: Coping with Brexit Stalemate - Teaching Note
Neil Bendle; Ramasastry ChandrasekharTeaching Note IVEY-8B20A061-EMarketingTeaching note for product 9B20A061.Starting at €0.00
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Congruence Model, Online Tutorial, Teaching Note
Marquis, Christopher; Comings, AlisonTeaching Note HBS-407131-ETeaching Note to (407-703). To maximize their effectiveness, color cases should be printed in color.Starting at €0.00
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Daily Bread Food Bank: The Adoption of Social Missions - Teaching Note
Neil Bendle; Wendy WangTeaching Note IVEY-8B20A052-EMarketingTeaching note for product 9B20A052.Starting at €0.00
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sweetriot 2.0 (Spanish Version)
Marquis, Christopher; Khalife, Donna; Thomason, BobbiCase HBS-415S23Leadership and People ManagementPara maximizar su eficacia, los casos de color deben imprimirse en color. En el otoño de 2010, Sarah línea final, CEO y fundador de sweetriot, una empresa de chocolate orgánico, fue decidir la mejor manera de hacer crecer su empresa de chocolate orgánico, mientras que mantiene su chocolate física y conceptualmente en el estante. Ella quería crecer las ofertas y las ganancias de su compañía, manteniendo al mismo tiempo su misión social y estilo ún...Starting at €8.20
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Tim Keller Katzenbach Partners LLC (Resumido)
Groysberg, Boris; Marquis, Christopher; Kanji, Ayesha; Weber, JamesCase HBS-418S12Leadership and People ManagementPistas de los primeros seis meses de un reciente graduado de MBA, Tim Keller, en Katzenbach Partners, una empresa de consultoría moderna especializada en el cambio organizacional y la estrategia. Cubiertas cómo Keller inicialmente lucha con sus misiones y termina con una pregunta de si debía o no asistir a una reunión que no fue invitado a, donde los consultores más altos planean implementar la herramienta de la dinámica del sistema que él era re...Starting at €8.20
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First Green Bank: haciendo florecer el desierto
Marquis, Christopher; Almandoz, JuanCase HBS-415S05Primero Green Bank es un banco de puesta en marcha en medio de la crisis financiera que tiene como objetivo promover la sostenibilidad mientras que ganar dinero como un banco. El caso presenta un dilema ético ya que el banco considera un préstamo a un fabricante de armas.Starting at €8.20
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The Alibaba Group and Online to Offline (O2O) Sales
Neil Bendle; Xin (Shane) Wang; Xiaoqian (Vivian) ChenCase IVEY-9B15A035-EMarketing, StrategyIn the fall of 2014, the Alibaba Group, an e-commerce company that operates domestic and international marketplaces and provides Internet-based services from its headquarters in Hangzhou, China, startled the world with its record-breaking initial public offering on the New York Stock Exchange. The company’s business plan differs from other major Internet companies such as Amazon and eBay by its strategies that are tailored to the particular circu...Starting at €8.20
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Visa Inc. and the Global Payments Industry
Neil Bendle; Dan HorneCase IVEY-9B14A018-EMarketingA manager, preparing for an interview with Visa Inc., seeks to understand the nature of the global payments industry and Visa Inc.'s position within it. The case outlines the industry's history and current practice through extensive use of publicly reported information. The public information allows answers to some important questions. What does Visa Inc. do? How competitive is the industry? And what is the source of Visa Inc.'s competitive advan...Starting at €8.20
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Snap Inc.: Becoming a “Camera Company”
Neil Bendle; Ken MarkCase IVEY-9B19A023-EEntrepreneurship, MarketingIn March 2018, Snap Inc. (Snap), based in Venice, California, and commonly known as Snapchat for its application that allowed users to send photos that disappeared, was looking for ways to grow its user base in the competitive social media platform industry and to differentiate itself from the other major platforms. To do this, it was trying to position itself as a “camera” company and to become relevant to a larger target market: adults aged 25 ...Starting at €8.20