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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A), (B), and (C) - Teaching Note
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraTeaching Note DARDEN-M-0959TN-EMarketingTeaching note for product M-0959Starting at €0.00
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCase DARDEN-M-0959MarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two hiStarting at €8.20
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCase DARDEN-M-0959-EMarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two higher-end boat models were especially odd. Despite one’s superior technical specifications, speed, amenities, and overall value-for-money, their higher end models were hard to sell. However, a lower-qua...Starting at €8.20
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (C)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCase DARDEN-M-0961-EMarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two higher-end boat models were especially odd. Despite one’s superior technical specifications, speed, amenities, and overall value-for-money, their higher end models were hard to sell. However, a lower-qua...Starting at €5.74
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Invictus: Introducing Leadership Competencies, Character and Commitment - Teaching Note
Gerard Seijts; Jeffrey Gandz; Mary M. CrossanTeaching Note IVEY-8B14C016-ELeadership and People ManagementTeaching note for product 9B14C016.Starting at €0.00
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Coping With Complexity
Niels Billou; Mary M. Crossan; Gerard SeijtsArticle IVEY-9B10TC01-EStrategyCoping with the complexity of today's business environment is not about predicting the future or reducing risk. It's about building the capacity, in yourself, your people, and the organization to adapt continuously and learn speedily, in order to maximize the chances of seizing fleeting opportunities. These authors' excellent suggestions will help today's leaders cope with complexity.Starting at €8.20
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A Not So Rosy Situation: Bill Aziz's Challenge at White Rose Crafts and Nursery Sales Limited - Teaching Note
Mary M. Crossan; Gerard Seijts; Ken MarkTeaching Note IVEY-8B07M53-EEntrepreneurship, StrategyTeaching note for product 9B07M053.Starting at €0.00
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Developing Leadership Character
Mary M. Crossan; Jeffrey Gandz; Gerard SeijtsArticle IVEY-9B12TA07-ELeadership and People ManagementThe sum of virtues, values, and traits equals good character, which, in addition to competence and commitment, is one of the three components that make a leader effective and respected. For many, however, virtues and values remain undefinable or elusive. These authors define and de-construct them, and in the process demonstrate how character helps people in their personal journeys to become better leaders. Furthermore, they explain how character ...Starting at €8.20
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The Cross-Enterprise Leader
Mary M. Crossan; Jeffrey Gandz; Gerard SeijtsArticle IVEY-9B08TD03-ELeadership and People ManagementVisualize a leader with virtues such as courage and integrity, as well as five key types of intelligence, and you've got a clear picture of the cross-enterprise leader. So equipped, such a leader has what it takes to adopt the enterprise-wide perspective that is necessary to make the right decisions for creating and delivering value to all stakeholders. These Ivey professors describe how an organization develops the type of leader to succeed in t...Starting at €8.20
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A Not So Rosy Situation: Bill Aziz's Challenge at White Rose Crafts and Nursery Sales Limited
Mary M. Crossan; Gerard Seijts; Ken MarkCase IVEY-9B07M053-EEntrepreneurship, StrategyIn late November 2002, halfway through the vital Christmas selling season, William E. Aziz, hired to turn around White Rose Crafts and Nursery Sales Limited (White Rose), has to decide what to do. White Rose is under Companies' Creditors Arrangement Act (CCAA) protection, having breached its debt covenants. The company's upper and middle management is frustrated that their efforts since 1999 have not turned the firm around. The remaining employee...Starting at €8.20