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Marieta Textil, S.A.
Gil, P.; Nueno, José Luis; Parés Canalias, Francisco; Renart, Lluís G.Case M-715MarketingMarieta Textil es una pequeña empresa dedicada a la "edición de telas". El proceso de negocio consiste en adquirir los diseños originales a famosos artistas vanguardistas, para hacerlos estampar sobre tela por parte de terceros. La empresa vende estos estampados a tiendas de decoración. Tras cierto éxito en España, desean exportar, pero no consiguen tener un volumen de ventas en el extranjero que tenga un mínimo de importancia y continuidad. Cont...Starting at €8.20
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Agencia de publicidad Aramburu, S.A.
Gil, P.; Parés Canalias, Francisco; Renart, Lluís G.Case M-723MarketingUna mediana agencia de publicidad con más de treinta años de experiencia lleva unos diez años haciendo publicidad en Africa. Al principio sólo trabajaba para INVESA, una empresa española que ha ido penetrando en aquellos países. Pero desde hace tres años (1983-86) ha empezado también a prestar sus servicios a empresas locales de aquellos países. El director general considera que APA, S.A. tiene un "know-how" publicitario sobre ciertos países afri...Starting at €8.20
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Cavas Masachs
Gil, P.; Parés Canalias, Francisco; Renart, Lluís G.Case M-714MarketingCavas Masachs es una pequeña empresa familiar que elabora vinos de cava en Vilafranca del Penedés. Empezaron en 1977, y aún sin haber cubierto el mercado interior deciden exportar contando con la colaboración de un agente exportador libre a comisión, Joe Quaid, un norteamericano expatriado. El caso describe los primeros pasos en la exportación, realizados con muy poco dinero. En esencia han usado los servicios de Quaid, y han acudido a ferias int...Starting at €8.20
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Agencia de publicidad Aramburu, S.A.
Gil, P.; Parés Canalias, Francisco; Renart, Lluís G.Case M-723-EMarketingStarting at €8.20
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Cavas Masachs
Gil, P.; Parés Canalias, Francisco; Renart, Lluís G.Case M-714-EMarketingStarting at €8.20
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Invictus: Introducing Leadership Competencies, Character and Commitment - Teaching Note
Gerard Seijts; Jeffrey Gandz; Mary M. CrossanTeaching Note IVEY-8B14C016-ELeadership and People ManagementTeaching note for product 9B14C016.Starting at €0.00
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Coping With Complexity
Niels Billou; Mary M. Crossan; Gerard SeijtsArticle IVEY-9B10TC01-EStrategyCoping with the complexity of today's business environment is not about predicting the future or reducing risk. It's about building the capacity, in yourself, your people, and the organization to adapt continuously and learn speedily, in order to maximize the chances of seizing fleeting opportunities. These authors' excellent suggestions will help today's leaders cope with complexity.Starting at €8.20
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A Not So Rosy Situation: Bill Aziz's Challenge at White Rose Crafts and Nursery Sales Limited - Teaching Note
Mary M. Crossan; Gerard Seijts; Ken MarkTeaching Note IVEY-8B07M53-EEntrepreneurship, StrategyTeaching note for product 9B07M053.Starting at €0.00
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Developing Leadership Character
Mary M. Crossan; Jeffrey Gandz; Gerard SeijtsArticle IVEY-9B12TA07-ELeadership and People ManagementThe sum of virtues, values, and traits equals good character, which, in addition to competence and commitment, is one of the three components that make a leader effective and respected. For many, however, virtues and values remain undefinable or elusive. These authors define and de-construct them, and in the process demonstrate how character helps people in their personal journeys to become better leaders. Furthermore, they explain how character ...Starting at €8.20
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The Cross-Enterprise Leader
Mary M. Crossan; Jeffrey Gandz; Gerard SeijtsArticle IVEY-9B08TD03-ELeadership and People ManagementVisualize a leader with virtues such as courage and integrity, as well as five key types of intelligence, and you've got a clear picture of the cross-enterprise leader. So equipped, such a leader has what it takes to adopt the enterprise-wide perspective that is necessary to make the right decisions for creating and delivering value to all stakeholders. These Ivey professors describe how an organization develops the type of leader to succeed in t...Starting at €8.20