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Identifying Jobs to Be Done: Uncovering New Routes for Growth
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Book Chapter HBS-4550BC-EStrategyTo identify opportunities to create new growth, look first for important "jobs" that customers can't get done satisfactorily with current solutions. Embracing this notion of customers "hiring" products and services to get jobs done in their lives can help companies master the innovation life cycle. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Starting at €8.20
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Examining Supply-Side Benefits of Virtual Teaching
Ann C. Frost; Tony S. FrostArticle IVEY-9B20TC02-EStrategySome physical classroom experiences can’t be beat, but moving university programs online offers instructors unexpected advantages.Starting at €8.20
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Designing a New Business Model: Finding an Ordered Structure to Unlock Creativity
Johnson, Mark W.Book Chapter HBS-5776BC-ELeadership and People ManagementWe're all familiar with stories of visionary leaders whose brilliant insights revolutionize the market. But all of these inspiring stories can be downright depressing. No one wants to depend on something as fickle as inspiration to create a new business. And you shouldn't have to, says strategic innovation expert Mark W. Johnson. Indeed, conceiving of a truly innovative new business model does not need to be a matter of imagination and serendipit...Starting at €8.20
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Kyle Evans at Ruffian Apparel: Staffing a Retail Establishment
Ann C. Frost; Kevin HewinsCase IVEY-9B09C008-ELeadership and People ManagementRuffian Kelowna, one of 19 British Columbia Ruffian Apparel locations, is underperforming. Recent management turnover and low unemployment in the region have left Kelowna short-staffed and in need of a new store manager to take over for the interim manager. Both sales and performance results are far below acceptable levels, and the store appears to be floundering. The newly hired B.C. regional manager for Ruffian Apparel is looking into the probl...Starting at €8.20
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How to Jump-Start the Clean-Tech Economy
Johnson, Mark W.; Suskewicz, JoshArticle HBS-R0911D-EStrategyBillions of dollars worldwide are pumped into the search for clean technology and renewable energy. So far, however, most investment has been in companies that are using conventional business models to fit new technologies into existing systems. A far better approach, say Johnson and Suskewicz, is to create whole new systems. The authors propose a framework for thinking about clean tech that consists of four interdependent components: an enabling...Starting at €8.20
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The White Space Beyond: Creating New Markets
Johnson, Mark W.Book Chapter HBS-5770BC-ELeadership and People ManagementLarge groups of potential customers are shut out of a market because existing offerings are too expensive or complicated for them, or they lack access. That's a white space to be filled. Does your company have the resources to take advantage of this opportunity? In this chapter, Mark W. Johnson, chairman of Innosight and a strategic innovation thought leader, shows how business model innovation provides you with a powerful process to unlock excit...Starting at €8.20
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The White Space Between: Dealing with Industry Discontinuity--Finding Opportunities in Tectonic Industry Change
Johnson, Mark W.Book Chapter HBS-5771BC-ELeadership and People ManagementUnpredictable, revolutionary forces from outside the market can alter the course for everyone in the race. But tectonic industry change-when whole industries suffer an unforeseen shock, collapse, or form anew-opens up uncharted territory for companies between what was and what is to be, or what company transformation experts call the "white space between." In this chapter, chairman of Innosight and strategic innovation thought leader Mark W. John...Starting at €8.20
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Reinventing Your Business Model (Spanish version)
Johnson, Mark W.; Christensen, Clayton M.; Kagermann, HenningArticle HBS-R0812CStrategyThey fulfill a job to be done in a dramatically better way (as P&G did with its Swiffer mops), solve a problem that's never been solved before (as Apple did with its iPod and iTunes electronic entertainment delivery system), or serve an entirely unaddressed customer base (as Tata Motors is doing with its Nano - the $2,500 car aimed at Indian families who can't afford any other type of car and usually use motorcycles to get around). Doing so does...Starting at €8.20
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Reinventing Your Business Model
Johnson, Mark W.; Christensen, Clayton M.; Kagermann, HenningArticle HBS-R0812C-EStrategyThey fulfill a job to be done in a dramatically better way (as P&G did with its Swiffer mops), solve a problem that's never been solved before (as Apple did with its iPod and iTunes electronic entertainment delivery system), or serve an entirely unaddressed customer base (as Tata Motors is doing with its Nano - the $2,500 car aimed at Indian families who can't afford any other type of car and usually use motorcycles to get around). Doing so does...Starting at €8.20
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Overcoming Incumbent Challenges: How to Knock Down Organizational Barriers to Pursue New Directions
Johnson, Mark W.Book Chapter HBS-5778BC-ELeadership and People ManagementCompanies innovate all the time: products, marketing efforts, efficiency. But rarely do incumbent companies make the leap to reinvent their existing business model or create new ones in response to opportunities in the white space-the range of potential activities outside a company's core and beyond its adjacencies. The prevailing business model is essential for managing and executing operations and innovation efforts focused on growing the core ...Starting at €8.20