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Clubb International: Revisiting the Marketing Strategy
Neena Sondhi; Rituparna BasuCase IVEY-9B18A009-EEntrepreneurship, MarketingClubb International Private Limited (Clubb) was a 26-year-old travel goods and accessories firm based in Kolkata, India. The owner believed in a complete ownership model. The firm had come a long way since its beginning and now had close to 200 product offerings. In March 2017, the owner’s son (the second-generation director of Clubb) felt it was time to scale up the business and acquire a leadership position in the market. Clubb had at its core ...Starting at €8.20
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Examining Supply-Side Benefits of Virtual Teaching
Ann C. Frost; Tony S. FrostArticle IVEY-9B20TC02-EStrategySome physical classroom experiences can’t be beat, but moving university programs online offers instructors unexpected advantages.Starting at €8.20
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Rockland Hospitals: Innovating Health Care in India (B)
Neena SondhiCase IVEY-9B15A034-EEntrepreneurship, Marketing, StrategyRockland Hospital, a family-owned entrepreneurial health care group, had conceptualized an integrated health care network that could connect patients, clinics, diagnostic centres, secondary-care hospitals and three existing Rockland specialty hospitals through an information technology interface. Implementation and control of the strategy had to be seamless. When profitability and growth came with the necessary conditions of coordination, transpa...Starting at €5.74
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Tata Gluco Plus: Building the Brand Identity
Neena SondhiCase IVEY-9B17A061-EEntrepreneurship, MarketingNourishCo Beverages Ltd.’s newest drink, Tata Gluco Plus, was an innovative ready-to-drink product that offered instant energy and wellness with a blend of dextrose, electrolytes, and iron. It was available in six different flavours and packaged in a 200-millilitre cup. The economical cup was targeted to consumers at the bottom of the economic pyramid. Despite strong initial sales and customer recognition, the brand was unable to build a distinct...Starting at €8.20
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Kyle Evans at Ruffian Apparel: Staffing a Retail Establishment
Ann C. Frost; Kevin HewinsCase IVEY-9B09C008-ELeadership and People ManagementRuffian Kelowna, one of 19 British Columbia Ruffian Apparel locations, is underperforming. Recent management turnover and low unemployment in the region have left Kelowna short-staffed and in need of a new store manager to take over for the interim manager. Both sales and performance results are far below acceptable levels, and the store appears to be floundering. The newly hired B.C. regional manager for Ruffian Apparel is looking into the probl...Starting at €8.20
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Rockland Hospitals: Innovating Health Care in India (A)
Neena SondhiCase IVEY-9B15A033-EEntrepreneurship, Marketing, StrategyRockland Hospitals, a family-run entrepreneurial health care venture, had gone from a 90-bed capacity in 2004 to 808 beds in 2014. It had created an identity as an affordable, quality-driven health care provider in the National Capital Region of India. However, the managing director needed a growth plan that would achieve his goal of creating a medical corridor in the National Capital Region with a consortium of four super-specialty hospitals. Sh...Starting at €8.20
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Cookie Man: Exploring New Frontiers
Neena Sondhi; Afsha DokadiaCase IVEY-9B15A043-EEntrepreneurship, Marketing, StrategyCookie Man, an Australian bakery chain, ventured into India in 2000 with the unique promise of providing “freshly baked premium cookies” on the spot. Opening with a manufacturing unit and its first outlet in Chennai, Tamil Nadu, it bought raw materials and most of its packaging locally and used a local refrigerated trucking firm to distribute its goods. By 2015, it was operating 70 company-owned and franchised stores in newly designed malls and h...Starting at €8.20
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Mother Dairy: Creating a National Footprint
Neena Sondhi; Supriya M. Kalla; Umashankar VenkateshCase IVEY-9B14A020-EMarketing, StrategyMother Dairy was created as a subsidiary of India’s National Dairy Development Board in 1974, with a mandate to leverage the capacities of small, village-based milk producers. After a very successful run as the major supplier of Delhi’s milk and dairy products, Mother Dairy is looking at an expanded national footprint as an essential strategy for growth. Milk is a commoditized product, so how can Mother Dairy create differentiation to move the co...Starting at €8.20
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Nappa Dori: Crafting the Branding Strategy
Neena Sondhi; Rituparna BasuCase IVEY-9B19A043-EEntrepreneurship, Marketing, StrategyThe Indian luxury leather brand Nappa Dori, founded in 2010 in Delhi, had a product range that included a luxury line of trunks, bags, accessories, and bespoke projects for its prestigious clients, which included international luxury hotels and airlines. The brand had earned worldwide recognition from global luxury clients, and by 2017, it had seven stores, a design studio, and two cafés in India as well as one destination store at a luxury resor...Starting at €8.20
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Newstar Magazine Exercise: Publisher Role
Andrew Stevens; Ann C. FrostExercise IVEY-9B17C051-ELeadership and People ManagementIn the Newstar Magazine exercise, participants are assigned one of three roles—managing editor, publisher, or board chair—and provided with information about personnel difficulties that have emerged at the independent Canadian magazine. The organization is small, financially strapped, and conflict has appeared within the magazine’s leadership. The objective of the exercise is to understand the source of this conflict and ultimately to resolve it....Starting at €8.20