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WPP and the Globalization of Marketing Services
Ghemawat, Pankaj; Altman, Steven; Strauss, RobertCase SM-1600-EMarketing, StrategyThis case examines the globalization of marketing and marketing services from the unique vantage point of one of its prime movers over the past three decades, WPP CEO Sir Martin Sorrell. By analyzing an industry that combines very high demands for local responsiveness (99% of advertising space is purchased locally) with substantial globalization (the top six global agency groups, of which WPP is the largest, place half of the world's advertising)...Starting at €8.20
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El negocio de dióxido de titanio de Du Pont (E)
Ghemawat, PankajCase HBS-309S14StrategyProporciona a los estudiantes la oportunidad de realizar un seguimiento de la evolución de la industria con el tiempo, para explorar el papel que puede desempeñar en la señalización de dicha evolución, y para construir y validar escenarios de la industria.Starting at €5.74
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El liderazgo en Internet (B): Barnes & Nobles contra Amazon.com en 2005
Ghemawat, PankajCase HBS-706S02StrategyComplementa el caso (A). Una versión reescrita de un suplemento antes.Starting at €5.74
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Barnes & Noble vs. Amazon.com (Spanish version)
Ghemawat, Pankaj; Baird, BretCase HBS-703S47StrategyDescribes the attempt of a traditional retailer, Barnes & Noble, to counter the challenges posed by an Internet-based start-up, Amazon.com.Starting at €8.20
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Revitalizar Philips (A)
Ghemawat, Pankaj; Lupu, Raluca; Herlicq, Bruno; Nueno, PedroCase E-54EntrepreneurshipDespués de un 2000 brillante, Philips está haciendo frente a las dificultades de una ralentización económica mundial que ha golpeado duramente el sector de la tecnología particularmente, y al cambio de consejero delegado. En 2002, el presidente y consejero delegado de Philips, así como el equipo de la alta dirección, deben reformular su estrategia para revitalizar a la compañía.Starting at €8.20
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Revitalizar Philips (B)
Ghemawat, Pankaj; Herlicq, Bruno; Lupu, Raluca; Nueno, PedroCase E-55EntrepreneurshipVéase el caso Revitalizar Philips (A).Starting at €5.74
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Marimekko
Alison Konrad; Jordan MitchellCase IVEY-9B06C014-ELeadership and People Management, StrategyKirsti Paakkanen has achieved a celebrity status in Finland for her enigmatic leadership of the Finnish design company Marimekko. Purchasing the company in a state of near bankruptcy in 1991, Paakkanen took several actions to restore profitability and realize growth. As of 2006, the company has sales of $64 million (of which 80 per cent are from Finland) and net profits of $8.4 million. Over the last few years, Paakkanen and her team have focused...Starting at €8.20
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Semiglobalization and Strategy
Ghemawat, PankajBook Chapter HBS-2618BC-EStrategyThis chapter summarizes evidence that the current state of the world is one of semiglobalization--increasingly, but far from completely, integrated--and explains why understanding this is essential for developing cross-border strategies. This chapter was originally published as chapter 1 of "Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter."Starting at €8.20
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Forrest & Faneuil
Alison Konrad; Victor ShawCase IVEY-9B13C026-ELeadership and People ManagementIn 2012, an investment banking summer intern in the head office of a leading international financial institution has received some stellar reviews. His manager hints that as long the intern keeps up the good work, his full-time return offer is all but guaranteed. However, the 120-hour work weeks would deprive him of any opportunity to spend time with his family. He must choose between taking advantage of the organization’s Summer Intern Mobility ...Starting at €8.20
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Sophia Tannis: Life Choices (B)
Alison Konrad; Kanina BlanchardCase IVEY-9B15M102-EStrategySupplement to case A 9B15M101.Starting at €5.74