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WestJet in 2009: The Fleet Expansion Decision
Stewart Thornhill; Ken MarkCase IVEY-9B09M063-EStrategyThirteen years after it began operations with three airplanes, WestJet is the second-largest airline in Canada. It has grown revenues at an annual rate of 37 per cent per year for the past 11 years, and is poised to become the country’s dominant airline in the future. As it has grown, WestJet seems to have made changes to its original strategy of low-cost, no-frills, point-to-point, single-class service. The case examines WestJet’s strategy over ...Starting at €8.20
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Carmela, S.A.
Brennecke, T.; Leggett, Brian O'ConnorCase L-5Knowledge and CommunicationStarting at €8.20
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Persuasive Presentations
Leggett, Brian O'ConnorTechnical Note LN-14-EKnowledge and CommunicationStarting at €8.20
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Apple and the Music Industry - Teaching Note
Mary M. Crossan; Ken MarkTeaching Note IVEY-8B20M091-EStrategyTeaching note for product 9B20M091.Starting at €0.00
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Project Destiny - Teaching Note
P. Fraser Johnson; Ken MarkTeaching Note IVEY-8B19D005-EService and Operations ManagementTeaching note for product 9B19D005.Starting at €0.00
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Carmela, S.A.
Brennecke, T.; Leggett, Brian O'ConnorCase L-5-EKnowledge and CommunicationThis case concerns the communication problems and the language issues involved in the take-over of a profit making Spanish firm in the Barcelona area by a German multinational corporation.Starting at €8.20
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Logos: The Art of Arguing for Consent
Leggett, Brian O'ConnorTechnical Note DPON-6-ELeadership and People ManagementAristotel distinguished three modes of persuasion, "the first depends on the personal character of the (ethos); the second on putting the audience into a fit state of mind (pathos); the third on the proof, or apparent proof, provided by the of the speech itself". This note discusses the third of these: logos or the art of argumentation.Starting at €8.20
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Rite Aid Corporation: An Uncertain Future
David Wood; Ken MarkCase IVEY-9B19M119-EStrategyRite Aid Corporation (Rite Aid) shareholders had turned down a US$3 million bonus proposed for the chief executive officer (CEO) and elected a new board chair. Under the CEO’s leadership, Rite Aid had paid off some debt and returned to modest profitabilitStarting at €8.20
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The Canada Pension Plan Investment Board: Governance
Zeigham Khokher; Walid Busaba; Ken MarkCase IVEY-9B10N009-EFinanceThe Canada Pension Plan Investment Board (CPPIB) has put in place a strong governance structure to ensure that excess contributions (by Canadians) can be invested with a singular mandate - to maximize the rate of return without undue risk of loss. In September 2009, a private member's bill seeks to regulate Canadian government agencies' dealings with Canadian mining companies operating in developing countries. A senior manager at the CPPIB has be...Starting at €8.20
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Microsoft Corporation: Is Stack Ranking the Answer
David Loree; Ken MarkCase IVEY-9B14C031-ELeadership and People ManagementA vice-president of human resources at a technology software provider was reviewing the employee appraisal submissions for her firm. After years of rapid growth, the firm was underperforming relative to its peers and it seemed that part of the problem was its relaxed performance appraisal system. As much had been written about Microsoft Corporation’s stack ranking system, the human resources executive wondered how much she could learn about appra...Starting at €8.20