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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Valley Carriers (C): Restructuring the Governance of the Family Firm
Vanessa M. StrikeCase IVEY-9B16M097-EEntrepreneurship, StrategyThis is the third case in the Valley Carriers series, which also includes Valley Carriers (A): Establishing Status in a Family Business 9B16M095 and Valley Carriers (B): Working on Versus Working in the Business 9B16M096.Starting at €5.74
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Valley Carriers (A), (B), and (C) - Teaching Note
Vanessa M. StrikeTeaching Note IVEY-8B16M095-EStrategyTeaching note for products 9B16M095, 9B16M096, and 9B16M097.Starting at €0.00
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Valley Carriers (B): Working on Versus Working in the Business
Vanessa M. StrikeCase IVEY-9B16M096-EEntrepreneurship, StrategyThis is the second case in the Valley Carriers series, which also includes Valley Carriers (A): Establishing Status in a Family Business 9B16M095 and Valley Carriers (C): Restructuring the Governance of the Family Firm 9B16M097.Starting at €5.74
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Valley Carriers (A): Establishing Status in a Family Business
Vanessa M. StrikeCase IVEY-9B16M095-EEntrepreneurship, StrategyFor over five years, the third generation (G3) of Valley Pulp & Sawdust Carriers, Ltd.had been laying the foundation for the professionalization of the family firm. However, it was met with resistance from the second generation (G2). G3 had no ownership in the family business, and no true leadership role. At the management meetings, only four votes counted—the four votes of G2 members who were shareholders of the business. G3 members needed a com...Starting at €8.20
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De Kuyper Royal Distillers: Three Centuries of Succession
Vanessa M. StrikeCase IVEY-9B11M067-ELeadership and People Management, StrategyDe Kuyper Royal Distillers was a 300-year-old family firm in the Netherlands and produced the largest variety of liqueurs in the world. The firm had always been owned and controlled by the De Kuyper family. In 2009, Bob de Kuyper, the 10th generation to own and run the firm, retired from his position as managing director and an outsider was brought in as the interim managing director. In January 2010, Marc de Kuyper, the eldest son of Bob de Kuyp...Starting at €8.20
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To Mumbai with Love: Exiting the Family Firm - Teaching Note
Vanessa M. Strike; Alykhan AlidinaTeaching Note IVEY-8B16M159-EStrategyTeaching note for product 9B16M159.Starting at €0.00
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Advising the Family Firm: Opening Pandora's Box (A) and (B) - Teaching Note
Vanessa M. Strike; Dennis MaTeaching Note IVEY-8B18M047-EStrategyTeaching note for products 9B18M047 and 9B18M048.Starting at €0.00