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Fitbit
Herzlinger, Regina E.; Snively, Christine; Mehta, SarahCase HBS-317007-EKnowledge and CommunicationIn 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives. Why did it lose its market position? How will the proposed acquisition affect it and Google?Starting at €8.20
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NYC311
Kontokosta, Constantine E.; Weiss, Mitchell B.; Snively, Christine; Gulick, SarahCase HBS-818056-EEntrepreneurshipJoe Morrisroe, executive director for NYC311, had some gut instincts but no definitive answer to the question he was just asked by one of the Mayor's deputies: "Are some communities being underserved by 311? How do we know we are hearing from the right people?" Founded in 2003 as a phone number for residents to dial (311) from a landline for information on city services and to log complaints, the city launched a 311 website and mobile app in 2009...Starting at €8.20
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The Challenges of International Entrepreneurship at Expatica.com
Christopher Williams; Judith vanHerwaardenCase IVEY-9B11M085-EEntrepreneurship, StrategyIn April 2011, the management team at Expatica Communications B.V. was reviewing the progress of the company and the opportunities for future growth. The management team had to take stock: the external environment was rapidly changing, and threats from competitors were on the rise. Expatica had been founded 11 years earlier to provide English-language information and news to the expatriate community in Europe, delivering its services primarily ov...Starting at €8.20
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Time Out: A New Global Strategy to Bring Back Profit
Christopher Williams; Umair ShafiqueCase IVEY-9B17M063-EEntrepreneurship, StrategyIn June 2016, the chief executive officer (CEO) of the United Kingdom-based Time Out Group PLC (Time Out), had just taken the company through an initial public offering, raising much-needed capital for investment and growth. Time Out, which provided consumers with information, tickets, and access to theatre, concerts, and events, as well as food, drink, and cultural experiences in its Time Out Market, had reported significant losses in 2014 and 2...Starting at €8.20
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Hulu: Redefining the Way People Experience TV, Teaching Plan
McGee, Henry W.; Snively, ChristineTeaching Note HBS-318074-ETeaching Plan for case 318002.Starting at €0.00
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Mobile Broadband and the Telecommunications Industry in 2011
Applegate, Lynda M.; Herman, Kerry; Snively, ChristineCase HBS-814009-EEntrepreneurshipMobile broadband carriers provide network access to the Internet for a range of devices (typically portable or mobile), including consumer devices such as smartphones, tablets and E-Readers, but also a host of new emerging devices. Mobile broadband networks enable data to travel in packets over telecommunication (telecom) companies' wireless (or cellular) networks. The number of worldwide mobile cellular subscriptions reached 6 billion in 2011, r...Starting at €8.20
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Whistle Sports: An Online Sports Network for Millennials
Higgins, Robert F.; Snively, ChristineCase HBS-816006-EEntrepreneurshipBy January 2015, Whistle Sports, a multi-platform sports network for millennials, had attracted over 54 million online subscribers on Youtube, Instagram, Twitter, Facebook, Google+, and Vine. It established partnerships with several professional sports leagues and amassed 225 partner channels on YouTube. Its revenue was largely generated through advertisements featured on YouTube. Whistle Sports recently announced that it raised $32 million in Se...Starting at €8.20
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Lenovo to Buy IBM PC: Integration Challenges
Fubini, David G.; Snively, ChristineCase HBS-417042-ELeadership and People ManagementIn December 2004, Chinese computer manufacturer Lenovo announced its purchase of IBM's PC division. At the time, few industry observers were optimistic about the merger of these entities with seemingly opposite company cultures. How should the two entities plan to integrate?Starting at €8.20
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Street League Skateboarding
Higgins, Robert F.; Snively, ChristineCase HBS-817145-EEntrepreneurshipIn 2013, Street League Skateboarding, a professional skateboarding league founded in 2010, just concluded its annual Street League World Tour. The growing action sports property had purchased time on ESPN2 to air its events, and though ESPN was the most-watched sports television network in the U.S., Street League President Brian Atlas had become impatient with the network's lack of support. Atlas planned to meet with network representatives in th...Starting at €8.20
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Deflategate and the National Football League
Iansiti, Marco; Snively, ChristineCase HBS-616008-EService and Operations ManagementOn January 18, 2015, the New England Patriots faced the Indianapolis Colts in the AFC Championship game. In the second quarter, a Colts player intercepted a pass from Patriots quarterback Tom Brady. Colts equipment personnel alerted NFL officials that the ball's air pressure was below the required 12.5 PSI (pounds per square inch). Some argued that lower PSI provided a competitive advantage as it made the ball easier to grip and harder to fumble....Starting at €8.20