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Supporting HEROes with Technology Innovation: How IT Professionals and Employees Can Work Together to Create Customer-Focused Technology Solutions
Bernoff, Josh; Schadler, TedBook Chapter HBS-7045BC-ESocial technologies like Facebook, Twitter, YouTube, and Flickr have tremendous power to serve your customers, and these technologies are literally at your employees' fingertips. This chapter explains how IT professionals and employee HEROes-Highly Empowered and Resourceful Operatives-must share the responsibility of technological leadership if your company is to become capable of employee-driven, customer-focused innovation. IT's new role is not...Starting at €8.20
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Attaining Social Maturity: The Challenges Your Company Will Face on the Path to Empowerment Through Social Technology
Li, Charlene; Bernoff, JoshBook Chapter HBS-8358BC-EIn this chapter, social media strategy leaders Charlene Li and Josh Bernoff describe the stages companies pass through as they adopt more and more groundswell applications-the social technologies, such as Facebook, Twitter, YouTube, online communities, and blogs, that people are using to get the information they want and need from each other. For business leaders, managing multiple social media applications creates complexity in everything from o...Starting at €8.20
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Gillette and the #MeToo Movement
W. Glenn Rowe; Abbas KhambatiCase IVEY-9B20M127-EStrategyOn January 13, 2019, the Gillette Company aired the advertisement “We Believe: The Best Men Can Be.” After the airing, both the company and its chief executive officer were subjected to backlash. The advertisement, launched amid the Gillette brand’s declining market share, addressed the #MeToo movement, sexism in the boardroom, and bullying, and asked viewers, “Is this the best a man can get?” Although the advertisement was intended to challenge ...Starting at €8.20
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Debunking the Proven Winner Myth in the National Hockey League
W. Glenn RoweArticle IVEY-9B12TC07-EStrategyHiring a “proven winner” in major-league sports is usually seen as the solution for jump-starting a moribund team. But this is not necessarily true, at least in the National Hockey league, where hiring a winning coach or general manager from another team can make a team that is already skating uphill struggle even more. This Ivey professor has lots of compelling data to support this argument. As it turns out, a “proven winner” in one organization...Starting at €8.20
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Carmichael Outreach: A New Leader Takes Charge
W. Glenn Rowe; Sean TuckerCase IVEY-9B13C018-ELeadership and People ManagementThe new executive director is reflecting on her first two months at Carmichael Outreach, a non-profit organization that helps homeless people and others in need in Regina, Saskatchewan. She has already identified several risks to staff and client safety but must also address longer-term issues. Many believe the organization should do more to address the city’s chronic shortage of safe and affordable housing. Although clients, volunteers, staff an...Starting at €8.20
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paREDI: Regional Economic Development and Strategic Planning
Gina Grandy; W. Glenn RoweCase IVEY-9B14M143-EStrategyThe director of Planning and Development Services for the City of Prince Albert, Saskatchewan, is evaluating various models of regional economic development. He needs to recommend to the Economic Development Committee whether an in-house, arm’s-length or blended model would be best for the City of Prince Albert and its surrounding region. He also needs to provide direction on the strategic planning process that should follow the formation of a ne...Starting at €8.20
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Devonian Coast Wineries: Overcoming Provincial Barriers
W. Glenn Rowe; Paul Boothe; Ken MarkCase IVEY-9B16M111-EEntrepreneurship, StrategyBy late 2015, the chief executive officer of Devonian Coast Wineries in the Canadian province of Nova Scotia had invested in the business and had broadened the distribution of the wines he produced. His chief concern was growing sales beyond Nova Scotia’s provincial borders. Selling wines in other provinces was difficult because it required approaching the various provincial liquor control boards. He had three options: continue to engage with eac...Starting at €8.20